VSC-Backed Campaigns for AutoStore and Noetica Earn Gold and Silver at the 2026 Bulldog PR Awards

VSC, a San Francisco-based public relations firm specializing in AI and venture-backed technology, today announced that its clients, AutoStore, the global leader in intelligent fulfillment, and Noetica, part of Thomson Reuters, an AI-native market intelligence platform for legal and finance professionals, have been awarded Gold and Silver in the 2026 Bulldog PR Awards, respectively.

Gold Award for Best Technology/Software Campaign for AutoStore

AutoStore’s winning campaign, “The World’s First Robot-Run Farm,” introduced Opollo Farm, a vertical farm run entirely by robots, developed by AutoStore in partnership with vertical farming startup OnePointOne.

Cube storage meets crop growing. VSC built the campaign around a simple idea: the same technology moving packages in warehouses around the world could also help grow your next salad.

Developed in partnership with vertical farming startup OnePointOne, the system brings AutoStore’s cube-based automation to agriculture, growing crops with minimal human handling, using 95% less water than traditional farming, and already delivering produce to Whole Foods in Phoenix.

VSC centered the announcement on access and evidence, bringing trade and mainstream media on site for live demos and arranging executive briefings with leaders from both companies. The story landed across business, technology, food and grocery, robotics, and local media, generating earned stories and broadcast segments in outlets including Mashable, Progressive Grocer, The Robot Report, Fox10 News, ABC15, and CBS 5. The reception spoke for itself: Mashable’s headline called it “a robot-operated, Rubik’s Cube-style farm”.

Silver Best Thought Leadership Award for Noetica

Private credit and M&A law are among the most opaque markets in finance, with deal intelligence buried inside millions of contracts that have never been analyzed at scale. VSC set out to change that by turning Noetica’s proprietary knowledge graph, trained on more than one billion deal terms, into a data engine that would establish the company as the defining source for how capital markets understand risk.

The strategy centered on data-led storytelling, using Noetica’s quarterly Capital Markets Reports to surface emerging patterns in deal terms weeks before they appeared in headlines. VSC secured exclusives with top-tier financial reporters and developed a byline program for Noetica’s VP and co-founder, Dan Wertman, in the Wall Street Journal, Bloomberg Law, and American Banker. The team also landed a flagship Bloomberg Odd Lots appearance that became the campaign’s most-engaged moment after Dan used a simple McDonald’s Chicken McNugget analogy to explain a complex credit provision, helping translate private credit jargon for a broader audience.

In six months, the campaign produced 20 placements and podcasts, two CNBC broadcast segments, and feature stories in Bloomberg and Fortune. In February 2026, Thomson Reuters acquired Noetica, citing the company’s proprietary data and market positioning as central to the deal.

The Bulldog PR Awards have recognized excellence in public relations and communications for over 25 years, celebrating campaigns that demonstrate creativity, strategy, and measurable impact.

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About VSC
VSC is a San Francisco-based public relations firm specializing in AI startups and venture-backed technology companies. For more than two decades, the firm has supported companies across funding, acquisition, and IPO milestones. VSC is known for representing Groq, Inception, Noetica, Prenuvo, Fruitist, AutoStore, and Pebble, and has contributed to more than $100 billion in exits including 50+ IPOs and strategic acquisitions. To learn more, visit vsc.co.

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