AutoStore Awarded Gold by 2026 Bulldog PR Awards for Best Technology/Software Campaign

AutoStore, the global leader in intelligent fulfillment, has been awarded Gold for Best Technology/Software Campaign by the 2026 Bulldog PR Awards, the only PR awards program judged exclusively by journalists.

The winning campaign, “The World’s First Robot-Run Farm,” introduced Opollo Farm: a first-of-its-kind vertical farm. developed by AutoStore and OnePointOne, combining AutoStore’s cube storage technology with OnePointOne’s plant-production expertise. The system grows crops with minimal human handling, uses 95% less water than traditional farming, and is already delivering produce to Whole Foods in Phoenix.

The campaign generated 20 earned stories and five broadcast segments in outlets including Mashable, Progressive Grocer, The Robot Report, Fox10 News, ABC15, and CBS 5. Media outreach spanned business, technology, food and grocery, robotics, and local broadcast verticals, with coverage driven by direct farm access and executive briefings from both AutoStore and OnePointOne.

“This award shows what strong storytelling can do when it is grounded in real innovation,” said Patrik Wallgren, Head of Global PR at AutoStore. “Opollo Farm is the result of close collaboration between AutoStore and OnePointOne, bringing proven automation into a new and highly relevant use case. Working closely with VSC, our team helped shape and execute a campaign that translated a complex technology story into media coverage reaching audiences across business, technology, food, grocery and robotics.”

This recognition follows AutoStore’s recent accolades, including being named among Fast Company’s Most Innovative Companies of 2026 and as a TIME 200 Best Invention. AutoStore has since continued its innovation momentum, launching a Fall 2025 product portfolio headlined by AutoCase, FlexBins, and a Frozen-Only Grid, followed by the Spring 2026 debut of the CubeVerse platform and AutoStore Intelligence, bringing AI-driven optimization and autonomous fulfillment capabilities to its global customer base. The Bulldog PR Awards have recognized excellence in public relations and communications for over 25 years, celebrating campaigns that demonstrate creativity, strategy, and measurable impact.

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About AutoStore

AutoStore™ combines automation, software, and AI to enable Intelligent Fulfillment across the entire lifecycle. Founded in Norway, we’ve grown into a global technology company delivering advanced technology that automates and orchestrates order fulfillment. Our goal is simple: to ensure orders arrive faster than ever, with minimal environmental impact — helping brands exceed customer expectations.

Today, we have more than 1,900 systems in over 65 countries and continue to grow as a global community of employees, partners, customers, suppliers, and connected technologies. Our fulfillment solutions simplify operations, and by listening closely to our community, we continuously innovate to meet the industry’s most complex needs. With AutoStore, brands gain speed, efficiency, improved workplaces, and significantly more floor space.

AutoStore – moving things forward.

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