Deadline: ‘Doc McStuffins’ Producer Brown Bag Films Launches Bad Pencil Animation Banner for Adult-Focused Projects

Deadline has revealed that Brown Bag Films, the Academy Award®-nominated, Emmy® Award-winning animation studio, announced the launch of Bad Pencil Animation, a new label dedicated to producing prime-time animated content in new genres including comedy, horror, drama, and action aimed for more grown-up audiences.

Caitlin Friedman, EVP, Global Production, Brown Bag Films & Current, Scholastic Entertainment, shared with Deadline:

“With Bad Pencil Animation, we’re deliberately widening the lens – creating a home for projects that speak to older audiences, new partners and new platforms. Across our studios, we have an incredible depth of artistic and technical talent with experience spanning a broad range of styles and genres, and this initiative allows us to more fully leverage that capability in support of clients in this growing animation market.”

About Bad Pencil Animation

Bad Pencil Animation is a new label from Brown Bag Films focused on prime-time animation for older audiences. We partner with creators and studios around the world to deliver premium service work across 2D and CG – bringing stranger, darker and more offbeat stories for mature audiences to life. The label is backed by the global talent and production pipeline of Brown Bag Films across Dublin, Toronto and Bali.

About Brown Bag Films

Brown Bag Films is a creative-led, global animation studio with locations in Dublin, Toronto and Bali. Founded in 1994, the studio is known for award-winning, artist-driven storytelling across television and digital formats, while actively expanding into new audiences and feature-length projects.

At its core, Brown Bag Films is about making great animation – and finding new ways to do it. The studio works across a broad creative spectrum, from original series and digital-first content to longer-form projects, while continuing to invest in innovation through BBF Labs, its dedicated hub for emerging technology and new workflows. Brown Bag Films is part of the Scholastic family, with its Toronto studio operating as a business unit of 9 Story Media Group.

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