Visibility builds credibility — the tools you use every day, now visible on your LinkedIn profile

It’s easy to say what you can do, but harder than ever to prove it. LinkedIn is increasingly becoming a place where people show and share what they’re building, with posts showcasing projects and products up 4.5X year-over-year. That’s why today we’re making it easier for you to showcase the work you’ve actually done, validated by the tools you use every day to do it. As your work evolves, your profile and credibility evolves with it.

What’s new?

Building on early collaborations with Descript, Duolingo, Lovable, Relay.app, and Replit, we’re expanding the range of apps you can feature on your LinkedIn profile, turning real-world product usage into credible, visible expertise.

How does it work?

You can now connect the apps you use every day directly to your LinkedIn profile. Once connected, each app generates a simple statement based on your real activity– a simple, specific description of how you actually use it. For example, instead of listing “uses HubSpot,” HubSpot will highlight your capabilities: "C reates and sends segmented email campaigns in HubSpot’s Marketing Hub” or “Uses HubSpot’s marketing automation application to engage customers.” While this is provided by the app and cannot be edited, the description is dynamic, so as your capabilities evolve, the description of your usage will update in real time (and without LinkedIn accessing your broader app usage). If you’re among an app’s most engaged user, a “Top User” signal will appear on your profile too.

This will be visible within a new “connected apps” section on your profile.

For members, this means more trusted ways to stand out - validating real expertise in the most in-demand apps shaping the future of work. For hirers, it’s a faster path to finding candidates who know their way around the tools that matter most to them. And for the brands we’re partnering with, every customer who showcases their expertise increases your visibility and credibility on the world’s largest professional network.

“We’re building new ways for members to show real, credible proof of what they’re capable of, right on their LinkedIn profile. And for the brands behind these tools, there’s no better endorsement than a customer who’s actively using and loving your product,” said Dan Shapero, CEO of LinkedIn.

Over a million members have connected apps, and this is just the beginning. Companies interested in collaborating can learn more here.