Decathlon Strengthens Its Value-Sharing Model and Launches the Decathlon Seed

• The Decathlon Seed: a unique global initiative designed to expand teammates share ownership across the company.
• €2,000 in free shares or asset incentives granted to eligible employees worldwide.*
• Value sharing is a cornerstone of Decathlon’s model.

Since 1987, Decathlon’s family shareholders have pursued a long-standing commitment to sharing the company’s success by enabling teammates to become shareholders. Year after year, this momentum has continued to grow, and today more than 56,000 teammates worldwide are shareholders in Decathlon, representing 54% of the Group’s workforce.

As the company celebrates its 50th anniversary, Decathlon is accelerating this long-standing commitment by granting €2,000* in free shares or asset incentives to its teammates around the world.

With The Decathlon Seed project, Decathlon is taking a historic new step forward, enabling teammates worldwide to become partners, co-owners, and long-term co-responsible contributors to the company’s growth.

The initiative is the result of more than a year of collective work involving all subsidiaries, local teams, and family shareholders. It has been designed to reflect the diversity of the Group while maintaining a shared principle of fairness and value sharing. Each eligible teammate will receive an allocation that vests after a three-year period. During this period, the value of the allocation will evolve in line with the company’s collective performance.

Julien Leclercq, Chairman of Decathlon, said: “Employee share ownership has been part of Decathlon’s DNA for decades. Today, we are taking a new step forward in our value-sharing policy. By giving our teammates the opportunity to participate more directly in the future value creation of the company, we are choosing to build a sustainable project together, founded on trust, commitment, and collective success.”

Javier López, Chief Executive Officer of Decathlon, said: “With The Decathlon Seed, we are investing in the future by building on one of Decathlon’s core values for the past 50 years: sharing the value we create together. The initiative is the result of collective work carried out with all our markets and our family shareholders, and reflects our conviction that value is created on the ground and should be shared with those who create it.”

*Amount corresponding to the total employer cost, subject to any applicable employer and employee social charges, as well as local taxes applicable at the time of payment.

A global multi-specialist sports brand catering for everyone from beginners to top athletes, DECATHLON is an innovative manufacturer of sporting goods for all skill levels. With over 102,900 teammates and 1,902 stores worldwide, DECATHLON and its teams have been working ever since 1976 to make the joys and benefits of sport truly accessible to all.

More news: decathlon-united.media