Cooper raises the bar for winter driving with expanded tire portfolio across EMEA

When winter conditions are at their toughest, drivers need tires they can trust. Building on more than 100 years of tire‑making heritage, Cooper Tires is expanding its winter portfolio across passenger cars, SUVs and light commercial vehicles, delivering confident performance and solutions designed for real‑world winter driving in the EMEA markets.

The new range underlines Cooper’s continued investment in the region, reinforcing its commitment to practical, hard‑working tires that reflect the toughness and authenticity at the core of the brand’s new global identity.

The broadened winter portfolio provides 92% market coverage, ensuring customers across EMEA have access to the right winter tire solutions for a wide range of vehicles.

Built for winter, designed for confidence

Winter driving brings unpredictable challenges, from wet and icy roads to snow‑covered surfaces and falling temperatures. Cooper’s winter portfolio is engineered to help drivers stay in control when it matters most, offering tires designed to perform consistently across demanding winter conditions.

The winter range includes Cooper Winter and Cooper Winter Van.

Cooper Winter: confident performance in demanding winter conditions

Designed for passenger cars and SUVs, Cooper Winter is engineered to deliver dependable braking and handling when winter sets in.

A combined high‑silica compound with oil and resin technology supports performance on wet and snowy roads, while a high density of sipes enhances traction and braking in snow. An optimised casing design across the size range helps improve efficiency without compromising winter performance.

The Cooper Winter portfolio includes 132 SKUs, covering rim sizes from 14 to 21 inches. The range is EV‑ready, supporting the requirements of modern vehicles.

Cooper Winter Van: durability and reliability for winter workloads

Developed specifically for vans, Cooper Winter Van focuses on durability, mileage and control in winter conditions, helping businesses stay mobile throughout the season.

The tire features V‑shaped grooves engineered to support dependable wet handling, while an interlocking groove network helps enhance snow traction. A tread block strengthener contributes to long‑lasting performance, supporting demanding daily use during winter months.

The Cooper Winter Van range includes 20 SKUs, covering 14 to 17 inches and is EV‑ready.

Ben Glesener, Senior Technology Director Product Development Consumer EMEA said: “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real‑world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe”

With a strong winter offer in place and continued portfolio expansion planned from 2027 onwards, Cooper is reinforcing its position as a dependable choice for drivers facing the realities of winter driving.