Coachtopia and Depop Partner to Take Fashion Full Circle

Coachtopia and Depop—two brands rooted in creativity, community, and circular fashion—are partnering to create an official Coachtopia shop on Depop. The shop will offer Coachtopia bags, including Alter/Ego, alongside the first restored Coachtopia bags and vintage Y2K Coach finds. Guided by a shared belief in reimagining what already exists and finding beauty in waste, the collaboration brings new, vintage, and remade styles together in one place—making fashion’s lifecycle visible and positioning resale as a vital part of how a new generation discovers personal style.

To celebrate the launch, Coachtopia and Depop will host “Bag Bazaar,” an immersive two-day pop-up celebrating the unique character of scrap-made, vintage, and pre-loved bags in one physical space

“Coachtopia and Depop felt naturally aligned because both understand how much individuality and unique personal style matter to this generation of consumers,” said Jen Yue, SVP, Coach Strategy & Consumer Insights, Collaborations and Coachtopia. “We loved the idea of creating a space where the thrill of discovering something unexpected meets the quality and craftsmanship that define Coach.”

“We’re excited to partner with Coachtopia to launch its official shop on Depop,” said Steve Dool, Senior Director of Brand & Creative at Depop. “Coachtopia’s approach to reimagining existing materials and extending product life deeply resonates with our community, and Bag Bazaar gives us another exciting opportunity to bring the Depop experience into the real world, connecting with our community through fashion, creativity and discovery.”

The pop-up will feature sculptural patchwork booths that mirror pattern on Coachtopia Alter/Ego bags, each showcasing curated selections from across the circular product journey. In addition to shopping, Bag Bazaar will spotlight a series of activations inspired by customization, reinvention, and personal style including a closet sale on June 13 hosted by Iris Law. Guests will also be able to trade-in eligible Coach and Coachtopia products in exchange for Coach store credit. Living-room style seating areas, food, beverages, and music will encourage visitors to linger and connect—transforming traditional shopping into a welcoming third-space destination.

Bag Bazaar, located at 45 Grand Street in Soho, New York City, will be open to the public June 13-14 from 12-6pm. Guests can enjoy aura readings by Synergy Life, a live patchwork installation by Yoonie Kim, a digital try-on mirror experience powered by DRESSX, desserts by The Dotcakes and music by Dj L3Ni. As a gift with purchase, shoppers can create a bag charm using leftover materials in collaboration with Depop Seller, Juliana NYC.

About Coachtopia

Launched in April 2023, Coachtopia is a Coach sub-brand focused on circular craft and collaborative creativity, catalyzing the brand’s progress towards a fully circular business model. Harnessing more than 80 years of Coach leather expertise, Coachtopia reimagines the product lifecycle from end to beginning— reducing the creation of new materials by crafting with waste and designing products that can be reimagined, remade and recycled to live multiple lives.

About Depop

Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its community of approximately 56 million registered users, Depop is on a mission to make fashion circular—encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption.