Peugeot E-208 GTi: A New Legend Is Born

• PEUGEOT continues to write the GTi legend by unveiling the new PEUGEOT E‑208 GTi, extremely faithful to the original concept presented last year.
  
  
• Designed by PEUGEOT Design, it expresses PEUGEOT’s French charisma and iconic GTi style, combining sportiness and elegance in unique harmony.
• Stay tuned, for full details and key figures to be announced by PEUGEOT CEO Alain Favey, as part of the PEUGEOT Press Conference, which will take place at 13:00 CET on Friday 12 ^th June, at Le Mans.
  
  

Rewind to 13 ^th June 2025, on the eve of the iconic 24 Hours of Le Mans, PEUGEOT created a major event by announcing the return of the legendary GTi badge and unveiling the PEUGEOT E‑208 GTi concept.

PEUGEOT returns to Le Mans one year on from unveiling this popular concept, to deliver on this promise, revealing the definitive production version of the new PEUGEOT E‑208 GTi, in the Le Mans 24 Hour Village.

From tomorrow, PEUGEOT will showcase three production PEUGEOT E-208 GTi models in blue, white and red to represent PEUGEOT’s French Charisma, as PEUGEOT celebrates the 100th anniversary, since its first time racing here at the 24 Hours of Le Mans.

The new PEUGEOT E-208 GTi remains incredibly close to the original 2025 concept, given the enthusiastic reception that it received from both GTi fans and customers alike. Building on the continued commercial success of the PEUGEOT 208 range, the heir to this emblematic model line continues to write the GTi legend launched four decades ago with the iconic PEUGEOT 205 GTi.

Unique driving pleasure, a sporty yet elegant design and exceptional versatility: the PEUGEOT E‑208 GTi reinterprets PEUGEOT GTi DNA by injecting modernity, fun and technology. The new PEUGEOT E‑208 GTi is the very first 100% electric GTi, with performance figures intended to WOW, to be announced as part of the PEUGEOT press conference, taking place at 13:00 CET on Friday 12 ^th June, at Le Mans.

Conceived and designed in France by PEUGEOT Sport and PEUGEOT Design, the PEUGEOT E‑208 GTi proves that PEUGEOT is taking the pleasure of driving more seriously than ever. Opening an entirely new era for GTi.