Lunchtime leaves Americans hungry, searching the company kitchen

New KFC Biscuit Bowls Provide a Hearty Lunchtime Solution

LOUISVILLE, KY - Americans are looking for more from their lunches - sometimes in the company kitchen and boardroom! According to a recent survey conducted by KFC, more than one-third of people said that they would rather score meeting leftovers than eat their typical workday lunch*. Furthermore, in one of the working world’s greatest mysteries, more than a third of Americans report having had their lunch “gone missing” from the office fridge, while less than 5 percent of people admit to having ever taken someone else’s lunch*. In an effort to give Americans options outside the company kitchen, boardroom and each others’ lunch boxes, KFC has added a traditional favorite to their KFC Famous Bowls™ - new KFC Biscuit Bowls!

“People love KFC Famous Bowls because we combine all the favorites on our menu in a convenient, portable and hearty package,” said James O’Reilly, chief marketing officer for KFC. “It was a real challenge to improve on such a popular product, but we think the addition of a KFC signature biscuit and white gravy is going to make our Famous Bowls even more famous!”

The KFC Biscuit Bowls add a new layer of flavor to the KFC Famous Bowls which were recently recognized as the most memorable new product launched in 2006**. The original KFC Famous Bowls were instantly famous because of the hearty layers of mashed potatoes, sweet corn, bite sized crispy chicken and three-cheese blend. Now, KFC Biscuit Bowls raise the lunch-time bar through the addition of a famous KFC home-style buttermilk biscuit, complete with white gravy. It’s the final “crowning” layer that makes the new KFC Biscuit Bowls ideal for Americans looking for a little more out of their lunches.

KFC Offers Best of Both Worlds
The KFC survey also found the following:

* More than two-thirds of people want great tasting food for lunch, yet less than one-third are very satisfied with their choices.
* More than 30 percent of people are looking for an “easy to grab” lunch.

KFC Famous Bowls and Biscuit Bowls are made to order at participating KFC locations nationwide, and retail for $3.99, plus tax. Prices may vary by location. To find the nearest KFC location, please visit www.KFC.com.