Scandic expands with new franchise hotel in Köping

Scandic’s franchise portfolio continues to grow with a new hotel in Köping, located approximately 1.5 hours car drive from Stockholm. The city is home to Sweden’s second-largest inland port, a significant manufacturing industry, and is considered a regional hub. The hotel is strategically located close to both the city center and the popular Kristinelund Sportsfield.

Currently marketed under a different brand, the hotel is undergoing full renovation and is set to welcome Scandic guests in early 2027. It will feature 110 rooms, a restaurant, and meeting facilities for up to 150 participants.

“Scandic’s franchise model enables us to grow in smaller cities across the Nordics where we currently have no presence. At the same time, we offer a strong value proposition to potential franchise partners,” says Jens Mathiesen, President and CEO of Scandic Hotels Group.

“We are very pleased that Norlandia has chosen to partner with Scandic through a franchise agreement. We offer a strong commercial franchise package, including one of the Nordics’ largest loyalty programs and attractive corporate agreements. The fact that Norlandia is expanding its collaboration with us is proof of Scandic’s strength in growing together with our partners over time,” says Søren Nystrøm, Head of Scandic Franchise.

“We have worked with Scandic for many years across several of our other hotels, and are delighted to now also enter into a partnership with our newly renovated hotel in Köping,” says Morten A. Kahrs, CEO of Norlandia Hotel Group.

The hotel will become certified with the Nordic Swan Ecolabel, which is one of the toughest environmental certifications in the industry.