Shiji appoints Ethan Brown as Head of Sales for the United States to accelerate growth in North America

Shiji, the global leader in hospitality technology, announced the appointment of Ethan Brown as Head of Sales for the United States. In this role, Ethan will lead Shiji’s sales strategy and expansion across the U.S. market, helping hotel groups modernize operations, unify technology ecosystems, and deliver more personalized guest experiences through connected, enterprise-grade platforms.

Ethan joins Shiji at a pivotal moment for the hospitality industry as hotel operators increasingly seek technology partners capable of delivering both innovation and long-term customer partnership. With extensive experience in hospitality technology and enterprise sales leadership, Ethan will focus on expanding Shiji’s presence in North America while helping hoteliers navigate growing operational complexity, rising guest expectations, and increasing pressure to modernize legacy systems.

“One of the biggest challenges facing the hospitality industry today is that hotels have historically been forced to choose between powerful technology and exceptional service,” said Ethan Brown, Head of Sales, U.S. at Shiji. “That tradeoff should no longer exist. Modern hotel groups need connected technology that unifies the guest journey, from Daylight PMS and Infrasys POS to payments, distribution, and guest engagement, around a single, secure guest profile. When hotels have a complete view of the guest, they can empower staff, simplify operations, and deliver the personalized experiences travelers expect. That guest-centric vision, combined with a genuine commitment to customer success, is what attracted me to Shiji.”

Ethan believes the hospitality industry is entering a transformative period driven by AI, cloud-based platforms, and connected guest data ecosystems. As hotels look to improve both guest experiences and operational efficiency, unified technology platforms are becoming increasingly critical.

“Technology is finally delivering on the promise of frictionless personalization at scale,” he added. “When systems are connected and intelligence is embedded across operations, hotels can create highly personalized guest journeys while simplifying how the business runs behind the scenes. The opportunity ahead is not just better technology, but better alignment between guest experience and operations.”

Shiji continues to expand globally as more hotel groups seek alternatives to legacy hospitality systems. Built on the Shiji Platform, the company’s cloud-based portfolio enables hotels to unify operations across property management, point-of-sale, guest engagement, distribution, payments, and data intelligence.

“Ethan brings a deep understanding of both hospitality operations and the evolving technology landscape,” said Ryan King, Senior Vice President at Shiji Americas. “His perspective on customer partnership, operational transformation, and the future of guest engagement aligns perfectly with Shiji’s vision for the North American market. We are excited to welcome him to the team.”

Ethan sees significant opportunity for Shiji in the U.S. market, as hotel operators not only reevaluate their technology stacks but also take a fresh look at their vendor partnerships, seeking more modern, flexible solutions alongside committed, long-term partners.

“What I want customers and partners to know is simple: there is a real alternative to the status quo,” Ethan said. “Hotels no longer have to compromise between modern enterprise technology and a partner who is responsive and invested in their success. Shiji has already proven globally that this model works, and the U.S. market is in need of that next evolution.”

About Shiji

Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.

Built on the Shiji Platform, the only truly global hotel technology platform, Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.

With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself.

For more information, visit www.shijigroup.com