Peugeot Cycles Chooses the 24 Hours of Le Mans to Announce Its Comeback

The design and licensed production of this new range are led by the Rebirth Group, a French new-mobility specialist behind the revival of many iconic brands. Owner of the Re-Cycles France business in Romilly-sur-Seine (Peugeot’s historic factory), Rebirth will oversee series production, scheduled to begin in October 2026. Sales will start at the end of 2026 and in early 2027 depending on the model, through the Rebirth Group’s Velo & Oxygen and Ovelo networks.

In line with a French tradition focused on innovation, the two parties, Peugeot and the Rebirth Group, chose Michelin, a global benchmark in tires, to equip the new range.

Alain Favey Chief Executive Officer Peugeot brand

“With the return of Peugeot Cycles, the Rebirth team is reviving a part of our shared history. For more than 215 years, Peugeot has supported everyday mobility as well as the greatest sporting adventures. I am delighted that this new range is being unveiled at the 24 Hours of Le Mans, a place where passion and performance are expressed.”

Vincent Ancelin - Brand Manager, Peugeot

“Peugeot Cycles is a brand deeply rooted in the hearts and minds of the French: who has never ridden a Peugeot bike? A pioneering brand from the very beginning, it has shone worldwide for nearly a century and a half. So what better place than France’s most famous circuit, the 24 Hours of Le Mans, to remind everyone that innovation, sport, and competition have always been part of the brand’s DNA?”

Grégory Trebaol Chief Executive Officer, Rebirth Group

“In this original ambition to revive iconic French mobility brands, the Rebirth Group is extremely proud of this new range and of bringing Peugeot Cycles production back to its historic Romilly-sur-Seine plant.”