Hyundai Motor Group to Sponsor Cultural and Artistic Exchanges Between Korea and France

• Hyundai Motor Group to strengthen engagement with global customers through culture and art in celebration of the 140th anniversary of Korea-France relations

• In June, Hyundai Motor to invite customers and provide chauffeur services for the Classical Bridge International Music Festival in Seoul

• In July, Hyundai Motor Group to also participate as a sponsor of the Festival d’Avignon, one of the world’s largest performing arts festivals in France

Hyundai Motor Group (the Group) is sponsoring cultural and artistic festivals held in both Korea and France this year to celebrate the 140th anniversary of diplomatic relations between the two nations.

As part of this initiative, the Group will take the lead in cultural and artistic exchanges by sponsoring:

• The Classical Bridge International Music Festival, held in Seoul, June 4–12.

• The Festival d’Avignon, one of the world’s largest performing arts festivals, held throughout Avignon, France, July 4–25.

By supporting these diverse cultural and artistic programs in Korea and France, the Group aims to help deepen historic bilateral ties while utilizing the universal language of art to foster deeper, more meaningful connections with its global audience.

The Classical Bridge International Music Festival, a representative international classical festival linking Korea and France, has established a special connection with France by being held in major cities across both countries, including Seoul, Paris and Bordeaux.

This year’s festival in Seoul will feature numerous leading performers from the French classical music scene and French-based artists. To commemorate the 140th anniversary of Korea-France diplomatic relations and reflect the spirit of cultural exchange, Korean artists will also perform, further expanding musical dialogue between the two nations.

As the event’s official mobility sponsor, Hyundai Motor will provide the following support:

Celebrating its 80th edition this year, the world-renowned Festival d’Avignon — one of the world’s largest comprehensive performing arts festival boasting rich traditions — is a landmark event showcasing diverse genres, including theater, dance, music and performance art.

This year’s festival has selected Korean as the official guest language — a historic first for an Asian language. Nine Korean performing arts pieces have been invited to the festival.

Hyundai Motor Group will participate as a sponsor of this year’s festival, providing the following support:

Program - Details of Hyundai Motor Group’s Support

Official Sponsorship: Supporting local activities and smooth operations by providing protocol vehicles — including the Hyundai IONIQ 9, Kia PV5 and Kia EV4— to key Korean artists participating in the festival.

Local Brand Experience: Hyundai Motor France and Kia France will run performance invitation events for local French customers to expand touchpoints and strengthen brand experiences that connect with global customers through art.

****

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.