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Philips new wave of brand campaign simplifies healthy living


Amsterdam, The Netherlands – Royal Philips Electronics (NYSE: PHG, AEX: PHI) has launched its latest brand campaign showcasing its consumer-centric and simplicity solutions for caring for health and wellbeing. The new three-month campaign commencing in May 2007 offers a range of simplicity solutions that empower consumers, particularly families, to manage their health and wellbeing, underscoring the company’s deep consumer knowledge and insights which sets Philips apart in the healthcare industry.

Andrea Ragnetti, Chief Marketing Officer of Royal Philips Electronics said: “Our extensive experience and insights into the development of consumer and medical products highlights Philips unique position to help improve healthcare and wellbeing. This campaign brings to life some of our industry-leading and simplicity-led design solutions that can make a healthy difference such as the world’s first ultrasound system specifically designed to let care providers see a baby’s beating heart in 3D and the Philips juicer that makes it easier for your family to get the right nutrition,” he said.

The campaign incorporates a range of global print publications and spans different combinations of TV, print, online and outdoor media in six markets – US, UK, Germany, China, India and Russia. Philips further expands on the creativity and originality that it has previously been commended by collaborating with selected global media partners on unique and integrated approaches that bring simplicity to life around a healthy lifestyle.

Through Philips collaboration with National Geographic Magazine, a series of interesting or little known facts about our lives on simple and practical health and well-being information will be available, rooted in content that the magazine’s readers and online browsers expect and enjoy. A branded online gateway will also act as the ultimate destination guide for users interested in health and wellbeing together with exclusive coverage that delves into “Living Better” around the world.

Philips sponsorship of Project Life, a new program on CNN hosted by its chief medical correspondent and practicing neurosurgeon, Dr Sanjay Gupta, offers visions, advice and ideas for health and wellbeing. Together with multiple vox pops, billboards and break bumpers, the sponsorship will include online interactive forums and discussions, weekly newsletters and blogs, and SMS alerts and messages.

Together with MSN and its unique web-based encyclopedia, Microsoft Encarta, different urban legends and myths around health and wellbeing will be challenged, designed to help simplify people’s lives by exposing the truth and remedies that may inhibit users from living healthy, happy and simple lives.

Philips has also partnered with to publish a specially created health tips series as a cornerstone on the front page of its health and European sections including a holistic view on wellbeing that aims to look after mind, body and spirit and help balance the demands of work, life and individual needs.

Philips brand partnership deal with Metro International in the UK, US and Russia, includes a month-long series of branded editorial pieces around health and wellbeing. The editorial content was generated through a series of surveys and interviews conducted for Philips by Metro International through its Metro Life Panel. The editorial will be supported with artwork produced by Metro’s in-house creative team and Philips product ads.

The global brand campaign will be featured on Philips online site exploring different ways to make a healthy lifestyle easier to achieve. To encourage discussion and debate about simplicity, the website also features an online forum where people can share their experiences of simplicity through its ‘live simplicity blog’. This is a place where people around the world can chat about complexities that frustrate their lives, seek solutions and where Philips can learn from their experiences. It is hoped that this interactive dialogue will contribute to helping find solutions to meet future needs.

For the first time last year, Philips became one of Interbrand’s top 50 global brands, highlighting one of the biggest gains in the valuation of its brand. The annual ranking placed Philips at 48th place overall up from 53rd in 2005 and 65th in 2004.


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