NPR, NPM and PRX Collaborate to Expand Revenue Opportunities for Public Radio Stations

NPR, NPR’s sponsorship subsidiary NPM, and PRX announced a public media collaboration creating a new, more flexible path for stations to monetize their podcasts. Beginning today, NPM can provide sponsorship sales for stations’ series and shows hosted and distributed via Dovetail, PRX’s podcast publishing and monetization platform. NPR Member stations can now access NPM’s best-in-class sponsorship capabilities for public media while using PRX’s industry-trusted digital infrastructure.

The NPR Network brings together station-produced podcasts from across the country, reflecting the communities they serve, while NPM specializes in creating engaging campaigns that reflect the tone and style of public media. Dovetail from PRX provides the publishing, delivery, and analytics tools powering podcast distribution at scale. Together, this collaboration aligns NPM’s national sales capabilities with PRX’s platform to streamline additive support for local stations nationwide.

This collaborative model is already underway. Podcasts from Boise State Public Radio, LAist, VPM in Virginia, WGCU in Southwest Florida, WWNO in New Orleans, and others are now distributed via PRX’s Dovetail with sponsorship managed by NPM.

“We’re proud to work across the system for our collective future at a time when sustaining public media remains essential,” said Kerri Hoffman, CEO of PRX. “Public media’s strength starts with stations, who now have more choice in how they build and grow their podcasts. We’re excited to be working together to support them.”

“This collaboration expands how we support stations in growing digital revenue,” said Bryan Moffett, COO of National Public Media. “By working together, we’re making it easier for stations to access the highest quality national sponsorship that fits the sound and style of public media, while using the tools that work best for them.”

Stations interested in learning more can contact PRX or NPR.

About NPR

NPR’s rigorous reporting and unsurpassed storytelling connects with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. Every day, NPR and its Member organizations work together to tell the story of the whole country from everywhere in the country. No other news organization has the same on-the-ground reach as public media. Approximately 99% of the U.S. population is within the broadcast listening area of one or more public radio stations. This network includes thousands of journalists at more than 240 NPR Member stations across the country, in addition to the hundreds of journalists working at NPR. NPR also has staff stationed at more than a dozen international bureaus. Audiences can experience NPR through their local Member stations (npr.org/stations ), NPR.org, smart speakers (just ask Alexa to “Play NPR”), or by downloading the NPR app. Get more information at npr.org/about and by following NPR Extra on Facebook, LinkedIn, Threads, Bluesky, and Instagram.

About PRX

Celebrating more than 20 years as a nonprofit public media company, PRX works in partnership with leading independent creators, organizations, and stations to bring meaningful audio storytelling into millions of listeners’ lives. PRX is one of the world’s top podcast publishers, public radio distributors, and audio producers, serving as an engine of innovation for public media and podcasting to help shape a vibrant future for creative and journalistic audio. Shows across PRX’s portfolio of broadcast productions, podcast partners, and its Radiotopia podcast network have received recognition from the Peabody Awards, the Tribeca Festival, the International Documentary Association, the National Magazine Awards, and the Pulitzer Prizes. Visit PRX.org for more.

About NPM

National Public Media is a full-service corporate sponsorship organization, working with brands, agencies, producers and broadcasters to develop campaigns that deliver on sponsor objectives while fueling the mission of public media. It serves as the exclusive sponsorship representative for the NPR network, which reaches 42M people weekly across platforms, and designs multi-market campaigns with public media stations around the country. National Public Media, a subsidiary of NPR, is committed to excellence in audience research, measurement tools, product design and creative consultation and production for each of its brand and station partners.