New Lancia Gamma: Lancia’s new project comes to life in Italy, in Melfi

Lancia unveils today the first images of the New Gamma, the model that marks a key step in the brand’s evolution.

Designed, engineered and developed in Italy, the New Lancia Gamma is produced at the Melfi plant, one of the most advanced manufacturing sites within Stellantis Group. The first vehicles are already undergoing road testing: the project is now entering its final stages.

Built on the STLA Medium platform, Gamma is a crossover fastback featuring sleek lines and a tapered rear design. Measuring 4.67 meters in length, 1.89 meters in width and 1.66 meters in height, it has been conceived to combine efficiency, functionality and strong road presence.

It features a comprehensive powertrain offering: a 145 HP hybrid version with a range of over 1,000 km, alongside a 100% electric lineup structured across several levels — from 230 HP with a range of over 540 km, to 245 HP with a range of over 740 km, up to the 375 HP AWD all-wheel drive version with a range of up to 675 km.

The New Lancia Gamma reinterprets the brand’s distinctive values in a contemporary way, representing its most advanced expression: Italian elegance, innovation and efficiency.

Production in Melfi is a central element of the project: a model designed for the European market, made in Italy, and built to showcase manufacturing expertise and cutting-edge technology.

Order opening is scheduled after the summer.

Further details will be shared in the coming months.

Lancia
With 119 years of history, Lancia embodies timeless Italian elegance, a brand that has captured the imagination of the world with its iconic vehicles, the elegance of the Flaminia and Aurelia B24 Spider, the exceptional performance of the Delta, Stratos and 037, and the eclecticism of the Fulvia, Beta HPE and many others.
Today, Lancia is ready to begin its renaissance with a ten-year strategic plan that is progressing by leaps and bounds.
Innovation and timeless design have always been the brand’s founding principles. Today, sustainability, customer focus and social responsibility are becoming fundamental, as Lancia is determined to look to the future with great commitment and ambition.

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