The SDG Impact Lab at the University of Oxford and Polestar team up to scientifically define the thrill of driving

• Polestar and the SDG Impact Lab at the University of Oxford are collaborating to explore if driving thrill can be defined and measured through scientific research
• The study reflects how the EV market is changing, where driving excitement is defined by a more holistic view of performance
• Long-term ambition is to establish a measurable framework for driving thrill to inform future car development and to support the green energy and mobility transition

The SDG Impact Lab at the University of Oxford and Polestar announce the launch of a pilot research study focused on exploring if the thrill of driving can be scientifically defined and measured. This collaboration marks the beginning of a joint effort to investigate how driving pleasure can be understood through measurable signals in the brain and body.

As electric cars become commonplace, traditional performance benchmarks become less relevant. Polestar and the SDG Impact Lab at the University of Oxford are therefore exploring a more meaningful definition of modern performance, one that reflects the emotional and experiential qualities of driving.

The pilot study addresses a complex research question that brings together expertise from Engineering science and Experimental psychology. Six senior Innovation Fellows pursuing Doctor of Philosophy degrees at the University of Oxford have been recruited to conduct this research and working together as one multidisciplinary team, supported by the University of Oxford senior academics combining academic rigour with Polestar’s automotive expertise.

“This project demonstrates how academic research can create real-world impact beyond the university,” says Prof Alexander Betts, Pro-Vice Chancellor and Co-Founder of the Oxford University SDG Impact Lab. “Working with Polestar allows us to translate scientific insight into knowledge that can help shape future innovation.”

The study will examine physiological, cognitive, and behavioural responses while participants drive a high-performance Polestar. By analysing brain activity alongside biometric and behavioural data, the research aims to determine whether the sensations associated with driving excitement can be observed, analysed, and quantified.

Together, the partners are challenging long-held assumptions that driving excitement depends on engine sound and instead are investigating how electrification may enable new approaches to performance development.

The study also aims to identify ways to shape the global narrative around consumer behaviour and the perception of EV performance to support the green transition. The research is a demonstration of the strong commitment of both parties towards sustainability and positive change.

Polestar has been committed from its inception to deliver a more holistic view of performance, working with the very best partners to deliver a driving experience that goes beyond straight-line numbers and has recently launched its most performance-focused product yet – the Polestar 5. This four-door Grand Tourer is built on the brand’s Polestar Performance Architecture platform, using bonded aluminium to reduce weight and provide precise responses on the move. Sophisticated traction control, suspension systems, brake setups and bespoke tyres support the feel behind the wheel.

Christian Samson, Head of Product Attributes at Polestar, says: “At Polestar we’ve proven to be a guiding star in design and sustainability, now it’s time to lead with performance, by challenging conventions around straight-line acceleration being the default measure of driving excitement. The scientific approach of this research promises real-world benefits for our customers, as the data can be used by our engineering team as an added layer for fine tuning our cars’ vehicle dynamics and performance attributes.”

Running from 9 March to 31 July 2026, the study will include vehicle testing at the Gotland Ring test track in June. Results are planned to be presented in the fall of 2026 at a dedicated event at the University of Oxford.

Alongside the research, Polestar will support the initiative through a four-part content series planned for Q3 2026.

Ends.

About the SDG Impact Lab – University of Oxford

Founded in 2021, the SDG Impact Lab was built on the conviction that Oxford’s graduate students have the potential to advance the UN Sustainable Development Goals (SDGs) and lead transformative change on both a local and global scale.

The Lab’s unique curriculum and programme integrate theory, ethics and practical skills, and is designed to equip students to lead transformative and sustainable change. The Lab Fellows work with businesses and non-academic organisations to develop innovative, research-based solutions to the mounting environmental and social challenges facing the world today. Our Lab Fellows test and translate creative ideas into actionable proposals that have real, measurable impact.

About the University of Oxford

The University of Oxford is one of the world’s leading academic institutions, renowned for its excellence in teaching, research, and innovation. Founded in the 12th century, Oxford is the oldest university in the English-speaking world and has a global reputation for producing groundbreaking scholarship and influential leaders across disciplines. The university is currently ranked number one globally in the Times Higher Education World University Rankings 2026, marking its tenth consecutive year at the top.

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

Forward-Looking Statements

This press release contains statements that are not historical facts, but rather forward-looking statements within the meaning of Private Securities Litigation Reform Act of 1995. Such forward-looking statements include those that address activities, events or developments that Polestar or its management believes or anticipates may occur in the future. All forward-looking statements are based upon, as applicable, our current expectations, various assumptions and data available from third parties. Our expectations and assumptions are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that such forward-looking statements will materialize or prove to be correct as forward-looking statements are inherently subject to known and unknown risks, uncertainties and other factors which may cause actual future results, performance or achievements to differ materially from the future results, performance or achievements expressed in or implied by such forward-looking statements. Numerous risks, uncertainties and other factors may cause actual results to differ materially from those set out in the forward-looking statements, including those risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in Polestar’s Form 20-F, and other documents filed, or to be filed, with the U.S. Securities and Exchange Commission by Polestar. For any forward-looking statements contained in this or any other document, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and we assume no obligation to update publicly or revise any such statements in light of new information or future events, except as required by law.