ING in Italy marks 25 years of digital banking, launches Private Banking

The move supports ING in Italy’s ambition to be a universal bank, offering a broader range of products and services to more customers. It follows the launch of an all-in-one Business Banking service for freelancers and sole proprietors earlier this year.

ING in Italy CEO, Andrea Diamanti said “with the launch of Private Banking in the third quarter of this year, we want to accelerate growth and serve an even wider range of customer needs”.

Private Banking is the third tier of ING’s Retail offering, providing tailored wealth management, investment strategies and financial planning for high-net-worth individuals.

A digital pioneer in Italy

ING entered the Italian market in 1979, offering Wholesale Banking services to mid-to-large companies. In 2001, it became a pioneer for Private Individuals with the launch of Conto Arancio (Orange Savings Account ), one of Italy’s first digital savings accounts.

Andrea said we are building on that foundation to support a wider range of customers and needs.

“Today, ING is in all respects a universal bank with over 1,360,000 customers, €18 billion in deposits, €20.3 billion in financing to individuals and large companies, with a 10.3% market share in mortgage disbursements in the first quarter of 2026,” said Andrea.

Anniversary events in Milan

ING formally marked its 25th anniversary on 2 April and celebrated the milestone last week with an external event in Milan. The evening brought together ING leaders and business partners, including ING chair Karl Guha, CEO Steven van Rijswijk and global head of Retail Banking Pinar Abay. Presentations were made by former Italian Prime Minister Enrico Letta and Nobel Prize-winning economist, James Robinson.

An internal event will be held for around 600 staff thisw eek.

Private Banking across ING

Private Banking is an important pillar of ING’s ambition to become a universal bank in all of Retail markets and is currently available in the Netherlands, Belgium, Luxembourg and Poland. Spain is set to follow later this year.

ING’s approach to Private Banking blends innovative digital tools that simplify and personalise investing, while relationship managers provide tailored advice for more complex decisions.