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SAMSUNG’S New VRT™ Front Loading Laundry Machine Turns Cleaning Clothes Into A Quiet Affair


Samsung Electronics, an innovator in home appliances, combines “style, stealth, and substance” with its new VRT™ Front Loading Washing Machine. The VRT washer features a Samsung technological breakthrough called Vibration Reduction Technology that reduces the vibration and noise from unbalanced loads during the spin cycle of conventional front-loading washers. The quietest washer with unbalanced loads, it will operate quieter on the second floor or near closets where consumers need it most. The new VRT Washing Machine can be seen at Samsung’s booth (#C5613) at the 2007 Kitchen and Bath Industry Show (K/BIS), May 8-10 in Las Vegas.
True to its commitment to stylish design, Samsung offers the VRT Washing Machine in an assortment of colors for the design-minded consumer. It is now available in Tango Red, Onyx Blue, Stratus Gray and Neat White. Stacked on top of one another or placed side-by-side on pedestals, the VRT washing machine and paired dryer can be easily integrated as an attractive focal point to any living environment.

“In tests involving unbalanced loads, Samsung’s VRT machines proved to have both the lowest vibration and noise level of the front-loading washers tested,” said Jeff Armstrong, Senior Marketing Manger of Home Appliance. “Many consumers are first-time front load washing machine purchasers and typically are unaware of the vibration and noise issues of conventional front-loading machines. Samsung has a compelling solution to this common annoyance for consumers and provides them with a stylish design to complement their homes.”

While the washer reduces noise and vibration, it does not skimp on power with a 1,300 RPM maximum spin speed during final spin and achieving better than 2.3 MEF, which is designated by the Department of Energy as “Tier 3,” the highest level of Energy Star.

VRT washers also feature Samsung’s SilverCare™ technology - a new option for cleaning delicate and colored fabrics. SilverCare removes odor causing bacteria in cold water without bleach. It helps keep garments looking their best by minimizing the fading and tattering effects of hot water, and can save energy when compared to standard hot water washing.

With an extra-large capacity of 3.8 cu. ft., the VRT Washing Machine can handle everything from a single pair of jeans to a king size comforter.

Samsung’s VRT Washing Machine is currently available at an MSRP of $1,299 for the Neat White model and $1,399 for the colored models.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung’s North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine “America’s Most Admired Companies,” and ranks # 20 in the BusinessWeek “The Best Global Brand 100 2006.” Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business areas: Digital Media, Telecommunication Network, Semiconductor, LCD, and Digital Appliance. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit


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