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Rakuten Securities Surpasses 14 Million General Securities Customer Accounts, the Largest Number of Non-Consolidated Securities Accounts in Japan


Tokyo – WEBWIRE

- 1 million accounts added in approximately 5 months; Rakuten Securities to launch commemorative X campaign

Rakuten Securities, Inc. announced that its general securities accounts have surpassed 14 million, the largest number *1 of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), as of April 2026. This marks an increase of 1 million accounts in approximately five months since reaching the 13 million milestone in November 2025.

To commemorate the 14 million account milestone, Rakuten Securities will launch a follow-and-repost campaign on its official X account.

Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.

To further lower barriers to investing, the company eliminated fees for domestic stock trading in October 2023, providing a more cost-effective environment for investors. Furthermore, the company has introduced several industry-first *2 services to support asset building including KabuPita®, which enables trading domestic stocks by specifying amounts starting from 100 yen in 1 yen increments; Rakuraku Margin™, which enables novice investors to start margin trading with reduced risk; AI-powered analysis tools for U.S. and Japanese stock investments; and the Rakuten Money Fund, a Money Reserve Fund (MRF) offering favorable yields.

Recognizing the growing importance of security measures in the financial sector, Rakuten Securities is also dedicated to fostering a secure environment where customers can build assets and invest with peace of mind. This includes offering passkey authentication using FIDO2 technology across all channels, including tools and apps.

The milestone of 14 million general securities customer accounts – the largest *1 among Japanese securities companies (based on disclosed information) – reflects the company’s commitment not only to facilitating customers’ initial steps in asset building, but also to cultivating an environment where they can continue their investment journey with assurance. To commemorate the milestone, the Rakuten Securities official X account will hold a follow-and-repost campaign from May 1 to May 14, 2026, with 14,000 yen digital gift certificates to be awarded to 14 entrants and 1,400 yen digital gift certificates to be awarded to 140 entrants chosen via lucky draw. Further details will be announced soon on the Rakuten Securities official X account.

Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.

Notes
*1 Aggregated by Rakuten Securities from information publicly available on the website of each company, using accounts with balance (Nomura Securities, Daiwa Securities) and total number of accounts (SMBC Nikko Securities). As SBI Securities does not disclose the number of non-consolidated accounts, the number of accounts as of the end of March 2021 was used. As of April 30, 2026. Source: Rakuten Securities research.
*2 Comparison among major online securities companies (the top 5 companies with the highest number of accounts: Matsui Securities, Mitsubishi UFJ eSmart Securities, Monex Securities, Rakuten Securities and SBI Securities, listed in alphabetical order). As of April 30, 2026. Source: Rakuten Securities research.

*The information above was originally prepared in Japanese. The English version of this press release is a translation of the original Japanese document and has been provided solely for the convenience of non-Japanese readers. Should any discrepancy between the English translation and the original Japanese version arise, please refer to the Japanese version.

Explanation of fees, etc. and risk
When investing in a Rakuten Securities product, certain fees and charges may be associated. Customers may also bear losses due to the fluctuating market value of the product(s). Regarding fees, etc. and risk associated with investing in product(s), customers should carefully read the page detailing the fees, etc. and risk associated with investment on the Rakuten Securities website and the pre-contract documents in order to ensure full understanding.

Trade name: Rakuten Securities, Inc. (Rakuten Securities website)
Financial Instruments Business Operator: Kanto Local Finance Bureau (FIBO) No. 195, commodity futures trader Money Lender’s Registration No.: Governor of Tokyo (1) No. 32007
Trade associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Commodity Futures Association of Japan, Type II Financial Instruments Firms Association, Japan Investment Advisers Association, Japan Financial Service Association Member No. 006365

About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED® and iSPEED®, Rakuten Securities consistently strives to lower investment hurdles for individual investors by leveraging aspects of the Rakuten Ecosystem, such as Point Investment, Rakuten Card and Rakuten Cash.


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