Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clásico Match at Spotify Camp Nou
One of the world’s biggest popstars is headed to El Clásico. Later this month, Grammy Award winner Olivia Rodrigo will take over the front of the FC Barcelona jersey during the big match at Spotify Camp Nou.
Four years into our partnership with FC Barcelona, the jersey takeover has become one of the most highly-anticipated moments for fans. The tradition swaps Spotify’s logo for an artist’s, with Olivia becoming the eighth—and youngest—artist to be featured, following previous takeovers by Ed Sheeran, Travis Scott, Coldplay,KAROL G, The Rolling Stones, ROSALÍA, and Drake.
“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” said Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify. “ Fandom doesn’t have borders, and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”
FC Barcelona Femení will wear the jersey during their Liga F match against Levante on May 6, followed by the men’s El Clásico match against Real Madrid on May 10.
Continuing another jersey takeover tradition, Olivia will be performing in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8. Top fans will be invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture.
“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” said Olivia. “On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
FC Barcelona is turning up the volume with a special edition of the Barça Matchday playlist, packed with tracks to fire up both players and fans in the lead-up to game day and featuring Olivia’s latest single, “drop dead.”
But that’s not all. We’re also teaming up on a capsule collection that blends the club’s iconic look with Olivia’s visual world.
The limited-edition collection includes a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as a travel mug, sticker pack, and tote bag. There will also be 1,899 limited-edition jerseys available, inspired by the club’s founding year. Fans can purchase items at Barça Official Stores in Spain or online starting at 10 a.m. CEST today, May 1.
This collaboration is just one more way we’re bringing music and football together, creating unforgettable moments for fans around the world.
Dive into the FC Barcelona hub on Spotify for matchday playlists, podcasts, and more. And mark your calendar: Olivia’s third studio album, you seem pretty sad for a girl so in love, drops June 12.
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