Accor and Uber Announce Multi-market Loyalty Partnership

ALL Accor, the powerful booking platform and loyalty program of Accor, and Uber today announce a new strategic multi-market loyalty partnership designed to enhance their clients’ travel and daily lifestyle journeys.

The partnership between Accor and Uber enhances the customer journey by seamlessly connecting hospitality, mobility and delivery. Together, Accor and Uber are enhancing the travel experience by making it more connected, flexible, and rewarding—whether traveling for business or leisure, far away or closer to home.

This deep and ambitious multi-market collaboration introduces seamless account linking, open to all clients and members of ALL Accor and Uber. It also represents new opportunities to earn ALL Accor points, and exclusive benefits for members of both ​platforms.​

With a launch across key markets during the second half of the year, the partnership will first include Uber and Uber Eats delivery services in France, Germany, and Poland. Additionally, the United Arab Emirates, Saudi Arabia, Qatar, and Morocco will offer benefits for Uber ride services.

“Our collaboration with Uber marks a pivotal strategic milestone for ALL Accor, solidifying our commitment to build the most rewarding and comprehensive loyalty ecosystem. It also illustrates our strong loyalty partnership strategy and its development. By seamlessly weaving ALL Accor into your everyday journeys – from essential commutes to convenient deliveries – we are fundamentally redefining how loyalty enriches your lifestyle, well beyond the traditional hotel stay,” said Alix Boulnois, Chief Commercial, Digital & Tech at Accor.

“Uber is at the heart of your travel experience. With Uber One, we’re also building one of the most valuable everyday membership programs and connecting mobility and delivery seamlessly. Partnering with Accor brings together travel and daily life in a way that’s more convenient, more rewarding, and ultimately more valuable for our shared customers,” said Madhu Kannan, Chief Business Officer at Uber.

Anchored by seamless account linking between Uber and ALL Accor, the partnership expands the power and value of both partners. Key features include:

• Enhanced Travel Experience: Members will seamlessly access Uber mobility and food delivery services through the ALL Accor digital ecosystem, from their home to future hotel stays.

• Rewarding Everyday Journeys: Members will earn ALL Accor points on their Uber rides and Uber Eats deliveries, making daily mobility and dining more rewarding. And, Uber One members will get extra benefits.

• Exclusive Status Boosts: Members will benefit from reciprocal membership accesses, providing ALL Accor status upgrades to annual Uber One members and offering extended free trials of Uber One memberships to eligible ALL Accor members.

This partnership expands the flexibility and value of ALL Accor, giving members new opportunities to earn points across their daily lives and travel plans. Earned points may be redeemed within the ALL Accor program across its vast global hotel network, dining, experiences, and more than 110 partners, in accordance with ALL Accor program terms and conditions.

From arrival to departure, Uber supports every stage of the journey: airport pickups, rides to and from hotels, food experience discovery through Uber Eats, and reliable transportation throughout a stay. By integrating Uber’s services into the ALL Accor ecosystem, this partnership brings added convenience and continuity to travelers, bridging the gap between hospitality, delivery and mobility.

ABOUT ACCOR

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,800 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as lifestyle, with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

ABOUT ALL ACCOR

ALL Accor is a booking platform and loyalty programme embodying the Accor promise during and beyond the hotel stay. Through the ALL.com website and app, customers can access an unrivalled choice of stays from more than 45 Accor brands in 110 countries, always at the best price. The ALL Accor loyalty programme gives members access to a wide range of rewards, services and experiences, along with over 100 renowned partners. ALL Accor supports its members daily, enabling them to live their passions with over 7,000 events worldwide each year: local activities, chef masterclasses, major sports tournaments and the most eagerly awaited concerts. ALL Accor is the loyalty programme preferred by travellers.

ABOUT UBER

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 15 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.