DECATHLON becomes a Major Partner of the LFP through 2032

The elevation of DECATHLON to the rank of Major Partner primarily confirms the supply of official match balls for all competitions. It is also accompanied by a strengthening of the collaboration with the LFP. DECATHLON will benefit from increased visibility, particularly during Ligue 1 McDonald’s and Ligue 2 BKT matches as well as on the competitions’ digital platforms.

The continuation of this collaboration also promotes “French-style football.” The future official ball remains conceived and designed in the DECATHLON design center dedicated to team sports in Tourcoing, Northern France. This partnership is thus based on strong proximity, both geographical and human, making the French pitch a true innovation laboratory.

Designed to meet the requirements of high-level sport, this collaboration relies on DECATHLON’s expertise and a co-design approach with the stakeholders of French professional football. DECATHLON is thus continuing the development of official balls for Ligue 1 McDonald’s and Ligue 2 BKT, by applying the expertise of professional players to the service of all footballers. DECATHLON ensures that every player has equipment at the peak of innovation, with no compromise on price.

This new cycle is also part of a sustainability initiative. DECATHLON and the LFP share a common ambition: to design more durable balls and limit their replacement. Through this approach, DECATHLON addresses environmental challenges without compromising on performance.

For its part, the LFP wishes to transform this collaboration into a lever for national and international influence. By capitalizing on the territorial reach of the DECATHLON network, this partnership aims to continue developing proximity with fans and football players, far beyond French borders.

Jérémie Siino, KIPSTA Brand Director : “This trust from the LFP is a source of immense pride for DECATHLON. The renewal of this partnership until 2032 confirms the credibility of KIPSTA products at the highest level. Our ambition is to enable all enthusiasts to play, from Ligue 1 to amateur clubs, by making performance accessible to everyone. By offering unbeatable value for money, we want every player to experience the same pleasure and quality of play as the pros. It is by being at the heart of French football that we will continue to innovate to bring fans together and share the emotions of this sport everywhere and for everyone.”

Matthieu Maignal, LFP Partnerships Director : “The renewal of our partnership with DECATHLON and its accession to the rank of Major Partner mark a new stage in a collaboration built closely with clubs and professional football stakeholders. Together, we share the ambition to promote French, innovative, and high-performance expertise, serving our competitions and all players.”

The Ligue de Football Professionnel (LFP) governs French professional football through the organization of four major competitions: Ligue 1 McDonald’s®, Ligue 2 BKT®, the Trophée des Champions®, and eLigue 1 McDonald’s®. As a key driver of the sport’s influence, the LFP invests in the development and promotion of all its assets. France’s leading live event organizer, the League draws over 10.8 million spectators to stadiums each season. With a global reach, its competitions are followed in 215 territories, translated into 40 languages, and supported by a network of 50 international broadcasters.

A global multi-specialist sports brand catering for everyone from beginners to top athletes, DECATHLON is an innovative manufacturer of sporting goods for all skill levels. With over 102,900 teammates and 1,902 stores worldwide, DECATHLON and its teams have been working ever since 1976 to make the joys and benefits of sport truly accessible to all.

More news: decathlon-united.media