PUMA names Bertrand Blanc Vice President Global Wholesale

Bertrand will be tasked with developing and executing the company’s sales strategies, driving its global revenue growth agenda and ensuring the PUMA brand is elevated at major wholesale accounts around the world.

Bertrand has more than 25 years of international commercial leadership experience, holding senior roles in strategy, key account management, planning and operations in the sporting goods industry at brands such as ASICS and Nike. Most recently he worked as Senior Global Commercial Director, Racquet Sports at Wilson Sporting Goods and supported as an international business advisor.

“Our wholesale business is a crucial part of our commercial engine and by appointing a dedicated leader for this channel, we can create a global centre of excellence which will support our global markets,” said CCO Matthias Baeumer. “I’m convinced that Bertrand is the right person to lead our teams to grow PUMA at strategic wholesalers both globally and in major markets.”