Mattel’s Masters of the Universe Elevates Desert Festival Billboards with First-Ever Drone Display Along Arrival Route

To celebrate the upcoming June 5 release of the live-action

film Masters of the Universe, Mattel Studios and Amazon MGM Studios are bringing unprecedented

entertainment to notorious festival traffic in the form of a drone billboard spectacular on April 16 and 17.

As festivalgoers battle infamously gridlocked traffic on their way into the desert, a fleet of 400

synchronized drones, operated by creative agency Heads in the Sky, will light up the night sky with bold,

readable visuals inspired by the world of Masters of the Universe, including character-driven lines from

He-Man and Skeletor. Messages like “HONK FOR HE-MAN” and “SHOULD HAVE LEFT EARLIER,”

alongside imagery of the iconic heroes, villains, and Castle Grayskull, bring a dose of comedic relief to

the otherwise frustrating crawl into the desert.

Taking the viral billboard landscape up a notch, this drone spectacle reimagines outdoor advertising for

festivalgoers en route to the desert. Timed to peak arrival, the experience transforms gridlock into a

moment of entertainment—meeting fans where they are and sparking conversation before they even

arrive.

“Innovation is at the core of how we show up—and this time, it takes to the sky,” said Nick Karamanos,

SVP of Entertainment Partnerships at Mattel. “By unleashing He-Man and Skeletor over the desert

landscape in a first-of-its-kind drone billboard, we’re turning the journey to the festival into an unexpected, can’t-miss moment for fans.”

• 400 synchronized drones, operated by Heads in the Sky, bring the spectacle to life
• First-ever drone billboard designed specifically for those caravanning to the event
• Located within peak festival traffic congestion along Classic Club (75200 Classic Club Blvd,
• Palm Desert, CA 92211)

In MASTERS OF THE UNIVERSE, Director Travis Knight brings the legendary franchise back to the big

screen in this epic live-action adventure. After being separated for 15 years, the Sword of Power leads

Prince Adam (Nicholas Galitzine) back to Eternia where he discovers his home shattered under the

fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his

closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true

destiny as He-Man — the most powerful man in the universe.

Follow #MASTERSOFTHEUNIVERSE Online:

Instagram, X, Facebook: @MastersMovie

TikTok: @MastersMovieOfficial

#MastersOfTheUniverse

@Mattel @Masters @AmazonMGMStudios