New Balance Announces Tracy Knauer as North American Business Leader

Boston-based global athletic leader New Balance Athletics, Inc. announced today that Tracy Knauer has been promoted to Senior Vice President, North America. Tracy’s 20+‑year journey at New Balance spans across marketing, product, sales and DTC operations.

“Tracy is an experienced industry leader with a deep understanding of our business, our brand and our consumer,” says Joe Preston, New Balance President & CEO. “She is a talented and team-focused executive who embraces our brand’s core values and will drive continued momentum for our North American region.”

“I’m excited to take on this role that reflects my strong commitment to New Balance and our valued partners in the region,” says Knauer. “We have an incredible North American team and together we will continue to drive meaningful growth, innovation and opportunity for the brand and the business.”

Knauer joined New Balance in 2005 and was most recently Vice President, North America Marketing, Ecommerce & Consumer Analytics

 

About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.