First Look: H&M unveils the full Stella McCartney H&M Collection

H&M is proud to reveal all the looks in the upcoming Stella McCartney H&M collection. The collection will launch on 7 May, some twenty years after H&M’s first partnership with the acclaimed designer and campaigner. The first Stella McCartney H&M partnership – H&M’s second ever design collaboration – launched in November 2005. This new Stella McCartney H&M collection builds on that legacy. It reflects on the highlights of the house’s 25-year history, bottling McCartney’s pioneering and rule-breaking vision into a range of apparel and accessories.

The collection unites past and present, combining beloved current signatures, such as oversized shirting, sweeping trenches and sharp tailoring, with playful iconic hits from McCartney’s early archive, including bejewelled prints and slogan tops.

“I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favourites that showcase my first forays into fashion and the development of my signatures. It’s playful, strong, sparkling, joyful, refined.” – Stella McCartney.

Other key items in the collection include rib knitted dresses and tops with McCartney’s signature Falabella chain at the neck, and a long white gown with a cape-like sleeve that loops into the hem, giving the look of a sweeping circle of fabric. Also available are sparkling partywear, separates and denims, as well as mesh dresses and tops in a bold archival cherry-print. Offering an extra dose of nostalgia is a white mini tee embellished with studs reading ‘Rock Royalty’.

The accessories range is strong, and rich in bags. There will be six styles to choose from, including small, branded shoulder bags, giant totes and a timeless chocolate-toned bag with a chain-detail strap. This is one of several pieces in the collection that incorporate the Falabella chain, including necklaces and earrings, crafted in recycled metal in mixed tones, and loafers with chain detailing on the front.

The collection is defined by an approach to materials that prioritizes recycled content, organic cottons, wool certified to the RWS Standard and innovative usage of feedstock for coated materials, such as industrial corn and recycled vegetable oil.

Unveiled today is the collection’s campaign, shot by Sam Rock in London, and starring Renee Rapp, Angelina Kendall and Adwoa Aboah. The mood is playful yet effortless, nostalgic yet forward-thinking. Across the campaign, &Stella becomes the tagline for this special collaboration. Reinterpreted in myriad forms – &Here &Now &Me &You – it becomes a message about connection, care, and a way of being that speaks both this moment, and to the past, present, and future.

“Stella has always had a bold vision for fashion, and this collection tracks her journey from a young, rule-breaking voice to a master of timeless design. Every single piece in the collection is desirable and tells a unique and bold story.” – Ann-Sofie Johansson

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Products certified to the Responsible Wool Standard (RWS) contain wool fibre from farms certified to animal welfare and land management requirements