Depop Partners with HBO Max to Bring Euphoria Season 3 Style to Life Through Exclusive In-App Edits and Global IRL Activations

Depop, the community-powered circular fashion marketplace, announces an exciting partnership with HBO Max to celebrate the highly anticipated release of Euphoria Season 3.

At the heart of the collaboration is Euphoria’s acclaimed series stylist, Natasha Newman-Thomas, who will curate exclusive character-inspired edits on Depop throughout the new season. These edits will allow fans to shop and recreate the iconic looks of their favorite characters, from Rue’s laid-back, layered staples to Maddy’s bold, bodycon silhouettes and Jules’ playful, experimental styling, bridging the gap between on-screen storytelling and personal style.

Starting from the 13th April, new character edits will drop following each new episode, enabling fans in the US and Australia to discover pieces that capture the essence of the show’s unforgettable fashion moments. As the show’s narrative unfolds, each edit will flex in real time to reflect the evolution of the individual characters and their style.

“This partnership is about more than fashion, it’s about identity, self-expression, and storytelling,” said Steve Dool, Senior Director, Brand & Creative at Depop, “Euphoria has had a huge impact on style culture globally, and by partnering with HBO Max, we’re giving our community a personal and creative way to participate in that world, while also inviting new audiences to Depop to explore secondhand fashion for the first time.”

Beyond the in-app experience, Depop will collaborate with HBO Max on bringing the show’s distinctive atmosphere to life in key global cities, featuring curated Depop fashion moments, interactive experiences, and opportunities to engage with the show’s aesthetic in real life. Fans can follow @euphoria on Instagram for updates and additional information.

“ Fashion is such a vital part of Euphoria’s storytelling,” said Natasha Newman-Thomas. “Collaborating with Depop allows fans to explore and interpret the characters’ identities through clothing in a way that feels accessible and authentic. I regularly use Depop as a resource when building out characters’ wardrobes, so this partnership feels like a natural extension of how I work.”

The partnership underscores Depop’s position at the intersection of fashion, culture, and community, empowering users to discover, remix, and express themselves through the styles that define today’s most influential pop culture moments.

The curated edits will launch alongside Euphoria Season 3 starting April 13 and will be updated throughout the season, exclusively on Depop.

About Depop

Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its community of approximately 56 million registered users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop is headquartered in London, with an office in New York, and has a team of approximately 500 employees.