Loyalty Programs Worldwide Surpassing 100’s of Millions of Members as Brands Build Massive Customer Ecosystems
New research reveals the first global report of The World’s Largest Loyalty Programs ™ is led by KFC in China and Adidas, underscoring loyalty’s growing role as core infrastructure for customer engagement
Retail brands now account for over 40% of the world’s largest loyalty programs, with North America accounting for nearly half of the largest programs globally
Let’s Talk Loyalty, the world’s leading platform for loyalty marketing professionals worldwide, in partnership with Capillary Technologies, a global leader in AI-powered loyalty solutions, today released new industry insights revealing the extraordinary scale of modern loyalty programs around the world, with dozens of global programs now surpassing 100 million members and several exceeding 200 million members!
The research, published in the report The World’s Largest Loyalty Programs™ and conducted by Let’s Talk Loyalty in collaboration with Aramis Advisors and global loyalty industry consultant Richard Long, identified ten loyalty programs worldwide with more than 200 million members and twenty-eight programs exceeding 100 million, demonstrating the enormous scale loyalty programs have reached across global industries.
The report highlighted the largest loyalty program worldwide is KFC in China, which recently announced an extraordinary milestone of more than half a billion members, confirming 550 million members in its 2025 annual report. It is followed by Adidas and Nike, which ranked second and third largest, respectively.
Here’s how the top 10 global loyalty programs rank in size:
- YUM China’s KFC program (550M)
- Adidas, Adiclub (330M)
- Nike, Nike Membership (300M)
- Marriott Bonvoy (271M)
- H World Group Ltd, H Rewards (266M)
- Hilton Hilton Honors (243M)
- McDonald’s, MyMcDonald’s Rewards (210M) - ACTIVE membership also YUM China, announced Pizza Hut in China with membership at 210M
- Amazon, Prime (200M) & H&M H&M Membership (200M)
- IKEA, Family Club (180M) / Booking.com, Genius (170M) Expedia, One Key (170M)
Commenting on the report, Paula Thomas, Founder and CEO of Let’s Talk Loyalty, said:
“All over the world, we are seeing business leaders focused on building and growing their loyalty programs as a powerful way to drive profitable behaviour change.
While the scale of its membership is only one indicator of how successful a program is for a business, there is no doubt that leading global brands increasingly see their loyalty programs as a critical connection point between customer data, digital engagement, and real-time personalization.”
“Loyalty programs have transformed from simple marketing initiatives into powerful business engines,” said Jim Sturm, President, North America at Capillary Technologies. “When brands are engaging tens or even hundreds of millions of customers, loyalty becomes the connective layer that brings together customer data, personalization, and meaningful engagement across every interaction.”
The research highlights several key trends shaping the future of loyalty:
For companies navigating this transformation, modern loyalty platforms are becoming essential for managing complex customer ecosystems and delivering experiences that feel personal at scale. “Brands today are not simply launching loyalty programs — they are building loyalty ecosystems,” Sturm added. “The organizations that succeed will be those that use data and AI to recognize, understand, and reward customers in ways that feel genuinely relevant.”
As loyalty programs continue to expand globally, industry leaders expect advanced analytics, AI-driven personalization, and unified customer platforms to play a critical role in helping brands strengthen relationships and unlock long-term customer value.
Methodology
Researchers reviewed more than 200 loyalty programs worldwide to identify the largest programs by publicly reported membership size. Program data was sourced from official company disclosures, including annual reports, investor filings, and brand communications where membership figures could be verified.
Where membership totals were reported with precise figures, numbers were rounded to the nearest million to maintain consistency across the analysis. In many cases, companies report total registered members rather than active participants; therefore, the research reflects the most credible publicly available figures to provide a comparable global benchmark.
About Let’s Talk Loyalty
“Let’s Talk Loyalty” and “Loyalty TV” are the world’s leading podcast and online TV channel for loyalty marketing professionals, featuring over 750 episodes and interviews with some of the world’s greatest brands.
These channels are dedicated to educating and inspiring loyalty marketing professionals around the world.
Global/Fortune 500 brands who have appeared on these shows include McDonald’s, Microsoft, IKEA, American Airlines, Emirates Airlines, and Boots (UK).
In 2025, Founder and CEO of Let’s Talk Loyalty was awarded the 2025 Loyalty Industry Personality of the Year award.
Podcast: www.letstalkloyalty.com
TV Channel: www.loyalty.tv
Full Report available to download: https://theworldslargestloyaltyprograms.com/
About Capillary Technologies
Capillary Technologies is a global leader in AI-powered loyalty and customer engagement solutions. Founded in 2012, the company combines its best-in-class loyalty technology with expert services to design, manage, and optimize loyalty programs that help brands across industries transform and improve consumer experience and engagement. Trusted by 390+ brands across 45+ countries, Capillary Technologies manages 100+ loyalty programs and powers experiences for more than 1.2 billion loyalty members worldwide, making it one of the largest loyalty ecosystems globally. With a workforce of over 650 employees worldwide, Capillary Technologies is dedicated to delivering value to clients and accelerating innovation in loyalty. Learn more at www.capillarytech.com.
Media Contacts
Paula Thomas Founder and CEO of Let’s Talk Loyalty paula@letstalkloyalty.com
WebWireID353106
Retail- Contact Information
- Eric Gonzalez
- Media Contact
- VSC for Capillary Technologies
- Contact via E-mail
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.