Fureelz Launches the World’s First Social Platform Dedicated Entirely to Animals—and the People Who Love Them

Fureelz™, a new global short-form video platform built exclusively for animals, pets, and their humans, officially launches today - creating a joyful new platform for pet owners and animal lovers to connect.

New research shows Gen Z ranks safety, kindness, and fun among their top priorities when engaging on social media, signaling a growing demand for platforms that protect well‑being while still delivering connection and entertainment. The need for safer, more joyful digital spaces has never been clearer.

Fureelz is rewriting the social script. It’s a space built on happiness, empathy, and shared purpose, where every scroll supports animals in need. Fureelz content exclusively features content about animals, pets, and the humans who love them. Designed with joy, safety, and purpose top of mind, Fureelz users can build community with like-minded people.

“Fureelz is more than just a platform, it’s a movement for joy,” said Ashley Quincey, Founder and CEO of Fureelz. “We wanted to create a feel-good digital community where love for animals fuels real-world impact. Every post, every laugh, every share has the power to help shelters, rescue groups, and animal welfare causes worldwide.”

Through built-in charitable donation features, user engagement on Fureelz directly benefits animal organizations around the country and globe - kicking off with PetSmart Charities®, the leading funder of animal welfare, as well as Best Friends Animal Society, a leading animal welfare organization dedicated to saving the lives of dogs and cats in America’s shelters and making the entire country no-kill*.

“Social media has an incredible ability to bring people together,” said Aimee Gilbreath, President of PetSmart Charities. “What Fureelz is doing takes that connection and channels it toward compassion, turning views and engagement into tangible support for animals in need. It’s innovation that truly gives back, and we’re proud to be an early partner to the platform.”

In addition to built-in fundraising through Fureelz Giving, the platform is purpose-built for the pet economy:

• Creators: Monetization tools and a safe space to build communities around their pet content
• Pet Brands: Shoppable commerce features that turn joyful content into measurable sales

“We’re building the bridge between the $147 billion pet industry, the $250 billion creator economy, and millions of people who just want social media to feel good again,” added Quincey.

Fureelz combines the fun and creativity of short-form video with a purposeful social impact model, connecting a global community of pet and animal lovers, empowering content creators, and raising funds for animal charities, shelters and rescues.

Join the movement by downloading Fureelz today in the App Store or Google Play Store.

About Fureelz
Fureelz™ is a global, next-generation short-form video platform exclusively featuring content about pets, animals, and the humans who love them. Designed to prioritize joy, safety, and purpose, Fureelz offers a non-toxic platform where users connect, creators earn, and animals and animal charities benefit. To learn more, visit www.fureelz.com.

*No-kill is defined by a 90% save rate for animals entering a shelter and is a meaningful and common-sense benchmark for measuring lifesaving progress. Typically, the number of pets who are suffering from irreparable medical or behavioral issues that compromise their quality of life and prevent them from being rehomed is not more than 10% of all dogs and cats entering shelters. For any community to be no-kill, all stakeholders in that community must work together to achieve and sustain that common goal while prioritizing community safety and good quality of life for pets as guiding no-kill principles. This means cooperation among animal shelters, animal rescue groups, government agencies, community members and other stakeholders, all committed to best practices and protocols.

Contact Information

Ashley Quincey

CEO

Fureelz

Contact via E-mail