Netflix Steps Up to the Plate: MLB Opening Night on Netflix Scores 3 Million US Viewers

• Play ball! The 2026 MLB season debuted on Netflix last Wednesday, March 25, with an estimated average minute audience (AMA) of 3M US viewers (Live+SD) ¹ tuning into the game, according to Nielsen Big Data + Panel.

• Some other US highlights:

  1. Highest primetime Opening Day viewership among P18–49 (1.38M)* since 2017.

  2. Highest primetime Opening Day among P18–34 (636K)* since 2017.

  3. The game represents the youngest MLB Opening Day audience in a decade. ¹

• The campaign has generated 200M owned global social impressions and 6M engagements to date.

• MLB Opening Night presented by Adobe saw the New York Yankees secure a 7-0 victory over the San Francisco Giants.

• The game served as the opening act for Netflix’s three-event MLB slate. The action continues later this year with the T-Mobile Home Run Derby on July 13 and MLB at Field of Dreams on August 13, both streaming live only on Netflix.

_{¹ Source: Nielsen, L+SD. Based on Big Data + Panel. Highest primetime viewership excludes COVID-impacted 2020 NY Yankees/Washington game on ESPN, which took place in July. Nielsen National TV View, P2+ Average Minute Audience, P18-49 & P18-34 Ratings.}