LA28 Announces Verified Multi-Platform Ticket Resale Program Opening in 2027

Today, as LA28 approaches the first ticket drop of the Games, it has announced its verified multi-platform ticket resale program will open in 2027 with multiple points of access for LA28 ticket resale. Along with AXS and Eventim as the Official Secondary Ticket Marketplace, other verified resale platforms will include Ticketmaster and Sports Illustrated Tickets.

“With millions around the globe registered for the LA28 Ticket Draw* and as excitement for LA28 continues to grow, we want fans to have the information they need to shop with confidence as we approach the first ticket drop,” said Reynold Hoover, LA28 Chief Executive Officer. “While LA28’s resale platforms will not be launched until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets, and we’re thrilled to add Ticketmaster and Sports Illustrated Tickets to our resale program.”

When LA28’s verified resale program opens in 2027, the only platforms offering verified resale tickets for LA28 will be LA28’s Official Secondary Ticket Marketplace, AXS and Eventim, and its other verified resale platforms, including Ticketmaster and Sports Illustrated Tickets.

With the first LA28 ticket drop in April, it is important for fans to know:

• Primary tickets will only be available for purchase through LA28 via its Official Ticket Service Provider, AXS and Eventim

• The only sites that will provide verified LA28 tickets for resale will be through LA28’s Official Secondary Ticket Marketplace, AXS and Eventim, and through its other verified resale platforms, including Ticketmaster and Sports Illustrated Tickets, and those platforms will not make LA28 tickets available for resale — listing or purchasing — until 2027

• If individuals see LA28 tickets on any site for resale prior to 2027, those tickets have not been verified by LA28.

“AXS brings a proven, secure resale infrastructure that ensures fans can engage with confidence and trust in every transaction. Together with LA28 and our partners, we’re supporting a scalable and consistent experience that protects the integrity of the overall ticketing marketplace,” said Bryan Perez, AXS Chief Executive Officer.

“EVENTIM is proud to provide the ticketing platform that underpins LA28’s official ticketing and verified resale program. Together with LA28 and our partners, we are helping deliver a secure, reliable, and transparent experience that fans can trust,” said Greg Klippert, EVENTIM Chief Executive Officer.

“We welcome the opportunity to help LA28 fans access safe, verified resale tickets with confidence,” said Michael Wichser, Ticketmaster Chief Operating Officer. “Working with this network gives fans more ways to shop for legitimate tickets that abide by LA28’s resale rules and supports a secure and reliable resale experience for everyone.”

“We’re proud to join forces with the LA28 Olympic and Paralympic Games and to help ensure fans can experience these incredible athletes from around the world,” said David Lane, Sports Illustrated Tickets Chief Executive Officer. “As a Sports Illustrated company, we understand how important it is for the Games and the athletes to have fans in the stands to witness history. Our team is honored and excited to be part of these historic Games.”

In recognition of Visa’s long-standing partnership with the Olympic and Paralympic Games, Visa is the Official Way to Pay.

For more information about ticketing, please visit tickets.la28.org.

ABOUT THE LA28 OLYMPIC AND PARALYMPIC GAMES

LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world’s greatest athletes in a celebration of sport, culture and human potential. Set against a diverse collection of venues only Southern California can deliver, from the Pacific Ocean to Hollywood stages to world-class arenas, Los Angeles will become the third city ever to host three Olympic Games, following 1932 and 1984, and will also host its first ever Paralympic Games. The LA28 Games will celebrate historic milestones including becoming the first Olympic Games in history to allocate more quota spots to women athletes than men, the debut of new Olympic and Paralympic sports and becoming the first Games since 1948 to not build any new permanent infrastructure. Operating as an independently funded, non-profit organization, LA28 has built a strong foundation of successful commercial partnerships alongside licensing, hospitality and ticketing with the support of the International Olympic Committee.

ABOUT AXS

AXS is a trusted leader in advanced ticketing and live event technology, operating across North America, Europe, and Asia-Pacific, providing access to some of the world’s most iconic venues, sports teams, festivals, and global tours. With customized ticketing solutions, innovative technology, and dedicated customer service, AXS partners with over 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces, along with its proprietary AXS Mobile ID technology, deliver one of the easiest and most secure ways for fans to buy, sell, and manage tickets.

ABOUT EVENTIM

EVENTIM USA is part of the CTS EVENTIM Group, the number one provider of ticketing services in Europe and number two in the world. Over 300 million tickets per year are marketed using the Company’s systems – through mobile/online portals and physical box offices. According to Pollstar’s global rankings for 2024, the EVENTIM Group is the second-biggest promoter in the world. In addition, CTS EVENTIM operates some of Europe’s most renowned venues. CTS Eventim AG & Co. KGaA (ISIN DE 0005470306) has been listed on the stock exchange since 2000 and is a member of the MDAX segment. In 2024, the Group generated revenue of more than USD 3 billion across more than 25 countries.

ABOUT TICKETMASTER

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through its cutting-edge technology and innovative solutions, Ticketmaster connects millions of fans with their favorite events. Ticketmaster is committed to providing a safe, secure, and straightforward ticketing experience for fans and event organizers alike. Ticketmaster is a Live Nation Entertainment company (NYSE: LYV).

ABOUT SPORTS ILLUSTRATED TICKETS

Sports Illustrated Tickets, part of the Sports Illustrated family of companies, is a leading live events marketplace. Its diverse portfolio includes a global secondary market with more than $2.5 billion in inventory and over 50 million tickets across sports, concerts and theater; a best-in-class primary blockchain ticketing platform that manages venues and events; and, through acquisition, North America’s largest ticket asset trader, leveraging 20 years of proprietary data to help partners buy and sell inventory across the world’s top marketplaces. Together with one of the most iconic and trusted brands in sports, these capabilities enhance the fan experience and create an unparalleled, rapidly accelerating competitive advantage.

*NO PURCHASE OR PAYMENT REQUIRED TO REGISTER, ENTER OR WIN. RESTRICTIONS APPLY. ELIGIBILITY SUBJECT TO VERIFICATION. MUST BE AT LEAST 18 YEARS OF AGE AT TIME OF REGISTRATION. TERMS, DEADLINES AND PROCESS SUBJECT TO CHANGE. VISIT LA28.ORG ON OR AFTER 1/14/26 FOR OFFICIAL TERMS. TICKET AVAILABILITY NOT GUARANTEED AND TICKET PURCHASES SUBJECT TO ADDITIONAL TERMS AND REQUIREMENTS HERE.