New Balance announces Djed Spence as its latest Global Football athlete

Today, New Balance announces the signing of Djed Spence, the 25-year-old Tottenham Hotspur fullback and England National Team player, as the newest member of its growing global football roster. Known for his pace, technical skill and creativity, Djed brings a modern edge to the brand as football enters into a pivotal global moment.

A dynamic right back with the versatility to play on either side, Djed’s game is defined by speed, dribbling ability and an instinctive attacking mindset. Raised in South London with Jamaican roots, his playing style reflects the influence of cage football and how he grew up playing the game.

In August 2025, Djed earned his first selection to the England Men’s National Team, becoming the first Muslim player to receive a call-up at the senior level. With continued strong performances in the Premier League, he was named to the squad once again ahead of the world’s biggest tournament this summer.

“Djed represents the future of football. Fast, expressive and deeply connected to culture,” said Andrew McGarty, Senior Director of Sports Marketing, Global Football at New Balance. “He brings a level of confidence and authenticity that feels true to who he is, and that individuality on and off the pitch is exactly what we believe in at New Balance.”

Beyond performance, Djed is intentional with shaping his narrative off the pitch. His faith plays a central role in his life, and he uses his platform to express his interests in fashion and creativity through his @dsgodspeed Instagram account, offering a window into his personal style. The relationship with New Balance will extend to lifestyle and performance campaigns across the brand.

“New Balance is a brand that respects culture and self-expression, and I’m excited to be the next addition to their growing football roster,” said New Balance athlete, Djed Spence. “I’ve already worn a few bright colorways of the Furon v8 on pitch that fit my personality and my feet so well, so I’m looking forward to working with a brand that helps me tell my story in a way that feels true to who I am.”

For more information, visit newbalance.com/football or @newbalancefootball on Instagram.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.