Heritage Hub Opens to the Public Every Day

• Heritage Hub expands public access with a new visiting schedule that includes daily opening (closed on Mondays), with tickets available for purchase online at the following link and the possibility to choose between self-guided visits on weekdays and guided tours on weekends.
  
• From Tuesday to Thursday, visitors can freely access the exhibition spaces, upon online ticket purchase, from 10:00 to 12:00 and from 14:00 to 16:00, organizing their visit independently. On Fridays and over the weekend, the experience is enriched by guided tours at set times, led by expert guides who share anecdotes and technical insights about the models on display.
  
• The exhibition retraces over 120 years of Made in Italy innovation and style through the corporate collection, featuring more than 300 historic vehicles and prototypes from the Group’s Italian brands, including 64 particularly representative models divided into eight thematic areas, as well as a section dedicated to the most iconic engines of Italian production.
  
• The guided route offers an immersive experience spanning industrial history, automotive design, with a particular focus on the Turin area and automotive culture, with the opportunity to freely photograph the vehicles on display and discover the historic Officina 81 that houses them, located within Mirafiori and carefully restored through a meticulous conservation restoration.
  

Heritage Hub expands its public access offering by introducing a new visiting schedule that makes the experience even more flexible and accessible. Starting this week, the evocative venue will be open every day except Monday, with tickets available for purchase online at the following link, and the option to choose between self-guided visits on weekdays (from Tuesday to Thursday) and guided tours over the weekend (on Friday, Saturday and Sunday). The decision to broaden the offer also responds to a steadily growing interest: last year alone, visits increased by 6% compared to 2024, with a significant presence of international visitors, confirming the progressively central role of the Turin hub in the international automotive culture landscape. This is another step toward placing the visitor at the center, now giving them greater flexibility to choose the most convenient time to visit a truly one-of-a-kind space.

The main new feature concerns weekdays, when it will be possible to access Heritage Hub even without a guided tour, freely exploring the exhibition spaces and the valuable corporate collection. A heritage collection of more than 300 vehicles from the Group’s Italian brands, representing over 120 years of innovation and Made in Italy style: from historic models to more recent creations, from production cars to one-off vehicles and prototypes unique in the world.

More specifically, on Tuesdays, Wednesdays and Thursdays, opening hours are from 10:00 to 13:00, with last admission at 12:00, and from 14:00 to 17:00, with last admission at 16:00. This format allows visitors to organise their experience more independently and, as a result, devote more time to discovering their favourite vehicles, with the opportunity, for example, to freely take photos and videos of every detail, always in compliance with the barriers in place to protect the cars. Over the weekend, the Heritage Hub experience is enhanced by guided tours at fixed times on Fridays, Saturdays and Sundays, offering visitors the opportunity to explore the collection through an engaging narrative led by specialized guides who, through anecdotes and in-depth insights, present the vehicles and the historical and industrial context in which they were created.

Whatever the chosen mode of visit, classic car enthusiasts and industry experts, as well as tourists and families with children (aged 6 and above), can enjoy an engaging experience that spans more than a century of automotive history and culture. From the moment they enter Heritage Hub, visitors are struck by the building that houses these one-of-a-kind vehicles: the approximately 15,000 square metres of the historic Officina 81 on Via Plava in Turin, one of FIAT’s mechanical production plants within the Mirafiori industrial complex. To accommodate the corporate collection, the original space underwent a meticulous conservation restoration that preserved its industrial character, its historic mustard and green colours, its concrete flooring, and its grid of metal pillars. At the entrance to the pavilion, visitors can also admire a permanent exhibition retracing the history of Mirafiori from 1939 to the present day, strengthening the connection between the industrial site, the city of Turin and the valuable vehicles on display. At the center of the exhibition space are 64 historic vehicles, divided into 8 thematic areas: “Records and Races,” featuring the cars that triumphed on major circuits around the world; “Concepts and Fuoriserie,” showcasing extremely rare vehicles and extraordinary one-off pieces; “Archistars,” models that revolutionized automotive architecture while respecting the principles of productivity and functionality; “Eco and Sustainable,” dedicated to vehicles whose design stands out for environmental considerations; “Small and Safe,” models that successfully combine safety with compact size; “Style Marks,” cars that made design history; “Epic Journeys,” vehicles that starred in unforgettable travels; “The Rally Era,” the Italian “beasts” of the golden age of road and dirt racing.

The two long sides of the building house the rest of the collection, organized by brand and arranged in chronological order. In particular, alongside FIAT and Lancia, selected models from Alfa Romeo, Autobianchi and Abarth are displayed, together with special sections such as the one dedicated to historic FIAT vehicles of the Arma dei Carabinieri, featuring 16 cars that recount half a century of collaboration. At the far end of the pavilion, there is also an area dedicated to engines, featuring a selection of more than thirty of the most important powertrains - from the renowned four-cylinder engine of the “100 Series” to electric, turbine and even steam prototypes - testifying to a century of ingenuity and experimentation by the Group’s Italian brands.

Completing the space are a workshop area and a conference area, highlighting the multifunctional nature of Heritage Hub, which has increasingly become an attractive venue capable of successfully hosting conferences, corporate meetings, workshops and cultural events. This is demonstrated by the 27 events organized in 2025, where the historic values of the automotive industry were skillfully combined with contemporary entertainment. For information and bookings, please write to heritagehub@stellantis.com.