Ana Theresa Borsari appointed Head of the Pre-Owned Vehicles Business Unit for Stellantis in Europe, with the ambition to deploy the full Spoticar ecosystem.

• Through a comprehensive ecosystem, Spoticar aims to transform the purchasing journey for all types of B2B and B2C customers and to create value, particularly for the network.
• In 2026, with the ramp-up of Spoticar Trade for B2B and the digital transformation of Spoticar for B2C, the development of new products and services is entering a decisive phase, marking a new era.
• Ana Theresa Borsari’s international background and strong customer orientation will be major assets in the months ahead to elevate the group’s pre-owned vehicle activity in Europe.
  

Stellantis announces the appointment of Ana Theresa Borsari as Head of its Pre-Owned Business Unit, succeeding James Weston, who is leaving the company to pursue a personal project.

After two successful years leading secondhand Sales & Operations Europe for Spoticar and a long international career serving the brands, Ana Theresa now takes the helm of a strategic activity for the group and its distribution network. The launch of Spoticar Trade — a multi-brand platform enabling all players in the pre-owned vehicle market to acquire vehicles from the group and access personalized services — lays the foundations for a complete ecosystem. The results achieved over the past two years are extremely promising: the group has increased its number of B2B customers in Europe by 30% while more than doubling its sales.

A strong ambition: developing the Spoticar services ecosystem for all customers.
On the B2B side, the development of Spoticar Trade — the platform dedicated to professionals — creates new business opportunities through 100% digital access to the pre-owned vehicle stock of Stellantis brands. Personalized services meet the expectations of various customer profiles across 9 European countries.

On the B2C side, the Spoticar brand continues to reinforce its leadership — both digitally, with more than 35 million users in 2025, and physically, with more than 3,000 sales points across Europe. The brand is also transforming the customer journey by embracing new AI-driven opportunities to make the purchase of a pre-owned vehicle smoother and more reassuring for private buyers.

Ana Theresa Borsari stated: “I believe that, building on the work already carried out by my predecessors and drawing on my own experience, we will be able to help our network to significantly increase our sales in every country where Spoticar and Spoticar Trade operate.”

Maurizio Zuares, Head of Commercial Operations Enlarged Europe, stated: “We have a clear strategic direction, well-managed, thanks to the dynamism and determination Ana Theresa has already shown. We remain fully committed to deploying our assets in Europe to further strengthen our performance.”

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