Peugeot and Pathé Unveil “The Lion and the Rooster,” an Original Film Bringing Together Their Two Emblems

• An original film celebrating an iconic partnership: PEUGEOT and PATHÉ unveil “The Lion and the Rooster,” an original film that, for the first time, brings together the PEUGEOT lion and the PATHÉ rooster. Two powerful symbols of French heritage to embody their partnership and shared values.
  
  
• The film tells the story of the lion and the rooster meeting at dawn, guided by the strength of their respective roar and crow. With these two figures coming together to begin a new chapter.
  
  
• A tribute to French cinema and artistic creation. The film is created entirely through CGI by a French studio, featuring the emblems of both PEUGEOT and PATHÉ, reaffirming both brands’ commitment to cultural vitality and the influence of French cinema.
  
  

A creative alliance in the service of French cinema

This project is part of the strong momentum of the partnership between PEUGEOT and PATHÉ, two French institutions driven by the same passion: celebrating creativity, revealing talent, and supporting works that spark emotion.

The coming together of the lion and the rooster, embodies the alliance of two forces deeply rooted in collective imagination: Poise, confidence and French charisma embodied by PEUGEOT; and the inspiration, emotion, and cultural influence represented by PATHÉ. Together, expressing their shared ambition to elevate French cinema, both in France and beyond.

By bringing their respective emblems to life, PEUGEOT and PATHÉ are making a powerful statement that unites two French signatures known for their high standards, innovative spirit, and dedication to artistic creation.

A cinematic creation with meaning

“The Lion and the Rooster” is more than just a title: it is a celebration of the natural connection between two major contributors to the French cultural landscape.

The story takes place in France. With the Lion in Belfort and the Doubs mountains, whilst the Rooster is in Paris, perched amongst the rooftops.

Suddenly, the Lion and the Rooster hear each other from afar. Impressed by the strength of their respective calls, they decide to meet, guided by each other’s echo.

After racing across French landscapes, the lion and the rooster finally come together, united and in harmony, to celebrate the sunrise and their newfound alliance.

Through an elegant, rhythmic, and emotional direction, the film illustrates their worlds. Combining raw strength and sound power, movement and awakening, boldness and voice. All elements that audiences seek in cinema: sensations, emotions, and a renewed sense of wonder.

PATHÉ x PEUGEOT Partnership

Key elements of the partnership announced in January 2026:

• PEUGEOT will be associated with PATHÉ film productions, notably by providing vehicles for shooting, integrating them on screen, and deploying co‑branded initiatives at the time of film releases.
  
  

• The partnership is already taking shape through two initial films: Police Flash 80’ (in cinemas 18 ^th March) and Marsupilami (in cinemas 4 ^th February).
  
  Throughout the year, PEUGEOT and PATHÉ will develop content and 360° activations to promote both the strength of the partnership and French cinema.

• PEUGEOT will co‑create with PATHÉ a monthly short-format program, featuring a series of interviews about the cinema experience, filmed aboard a PEUGEOT vehicle and broadcast across PEUGEOT and PATHÉ CINEMAS communication platforms.
  
  
• PEUGEOT will be present in the premium experience of PATHÉ cinemas, notably through branding along the viewer’s journey and a presence in the opening message of each film shown: “PEUGEOT and PATHÉ cinemas wish you a pleasant viewing experience.”
• PEUGEOT dealerships across France will benefit from the partnership, with opportunities to host events, showcase vehicles and offer tickets to selected films.
  
  

Finally, driven by the same ambition, PEUGEOT and PATHÉ will support the environmental transition of both the automotive and film industries, by integrating electric mobility both on set and on screen.