A New Sleep Era Begins: Novotel Invites the World to Rethink Rest with Australia’s Leading Sleep Expert Olivia Arezzolo

In a world that rarely slows down, sleep has quietly become one of modern life’s greatest luxuries.

Longer workdays, brighter screens, and endless to-do lists have turned rest into something many people chase but rarely master. Yet sleep remains the foundation of everything: how we think, how we feel, and how we move through the world.

Today, Novotel is placing sleep back where it belongs – at the centre of everyday wellbeing. As part of its newly revealed purpose-led platform, Longevity Everyday, the global hotel brand is exploring the four pillars it sees as central to everyday wellbeing: Eat, Sleep, Move and Meet. Starting in March 2026, Novotel turns its focus to its sleep experience, with a mission to help travellers experience better nights and brighter days.

Guiding the journey is Olivia Arezzolo, Australia’s leading sleep expert, bestselling author and international keynote speaker, who joins the Novotel 37 Collective as the brand’s Sleep Expert¹. Together, they are setting out to make one idea beautifully simple: better sleep is achievable, one small step at a time.

The Power of Small Improvements
Longevity Everyday reflects Novotel’s belief that a longer, healthier life isn’t built on dramatic change, but on small, intentional habits that compound over time.

Built around the four pillars of Eat, Sleep, Move and Meet, the brand’s new vision aims at encouraging guests worldwide to make everyday choices that support longer, fuller and happier lives, at home and in hotels. Sleep sits at the heart of this philosophy.

“Longevity Everyday is about progress over perfection,” says Jean-Yves Minet, Global Brand President, Novotel.

“Sleep is foundational. It is the most evidence-backed investment anyone can make in their health, and Olivia Arezzolo has spent a career proving what’s possible when people get it right. Now she’s bringing that expertise to Novotel, helping make better sleep simple and within everyone’s reach.”

Launching globally in March, Novotel is unveiling a new sleep-focused chapter of its Longevity Everyday platform, bringing together expert guidance and practical experiences designed to support guests throughout their stay and beyond, reinforcing the brand’s commitment to better sleep.

Meet Novotel’s Sleep Expert
To guide this journey, Novotel has partnered with Olivia Arezzolo, one of the world’s most recognised voices in the sleep space. With more than 500 media appearances, hundreds of international keynote talks and a bestselling book published across multiple countries, Arezzolo has become a trusted voice for people seeking practical ways to improve their sleep.

Her work blends deep academic expertise across psychology, sleep science, physiology and nutrition, with a grounded understanding of modern life’s challenges: jet lag, digital overload, restless nights and packed schedules.

But what sets her apart is her approachability.

“My goal is to turn sleep science into simple steps that are actionable, achievable and accessible for all,” explains Olivia Arezzolo. “It’s not about being perfect – rather, focusing on progression, just getting 1% better. Small consistent changes over time for meaningful, measurable improvements in sleep, energy, clarity and longevity. Sleep isn’t a nice to have – it’s a biological necessity, and when we get it right, we truly thrive.”

“Together with Novotel, we’re helping travellers build better habits so they can master their nights, and ultimately, master their days.”

Novotel’s Sleep Quest: A Year-Long Journey to Better Nights
To kick off Novotel’s focus on sleep, the brand is launching the Sleep Quest, an immersive storytelling journey guided by Arezzolo. Over the course of a year, three ’Sleep Apprentices’, each representing a different type of traveller including a busy working parent, a frequent business traveller and an always-on adventurer, will work with Olivia to transform their sleep habits through small, practical changes.

Their journeys will unfold across Novotel’s global social media channels, offering a real-world look at how manageable shifts from evening wind-down rituals to circadian-friendly routines can create meaningful improvements over time.

The series brings sleep science out of the laboratory and into everyday life.

Designing Hotels for Better Sleep
For Novotel, sleep has always been central to the hotel experience. With this focus on the Sleep pillar of Longevity Everyday, the brand is taking that commitment further.

Across Novotel hotels worldwide, guests will encounter thoughtfully designed touches that encourage restorative rest, including:

• new, elevated bedding with soft and firm options
• calming sleep ritual menus offering relaxation techniques and wind-down guidance
• in-room tips and digital content developed with Olivia Arezzolo
• guidance on light exposure and sound environments to support natural circadian rhythms

Together, these elements turn the hotel room into more than a place to sleep. It becomes a space intentionally designed to help guests reset, recharge and wake feeling restored. Beyond the stay itself, Novotel also aims to help guests carry these rituals, the habits and experiences beyond the hotel into everyday life.

For those who fall in love with the sleep experience, Novotel’s curated retail collection allows guests to recreate it at home, with everything from bedding to the bed itself available via the Novotel Store.

The Growing Novotel 37 Collective
Arezzolo joins the Novotel 37 Collective, a growing community of voices united by a shared belief: small improvements, repeated daily, create extraordinary long-term change.

The number 37 reflects the mathematical principle that improving by just 1% each day leads to exponential growth over time – 37 times better by year’s end.

The Collective includes:

• Kauli Vaast, Olympic surfing champion
• Alfie Steiner, plant-forward culinary creator
• Javier Pastore, Paris Saint-Germain football legend
• Olivia Arezzolo, Australia’s leading sleep expert

Each represents one dimension of living well, from movement and nutrition to connection and rest.

The Future of Restful Travel
As travellers increasingly seek experiences that help them recover and recharge, Novotel believes the future of hospitality lies not only in where we go, but in how we feel when we return home.

Because while many wellness trends come and go, sleep remains universal.
It is the quiet force behind our energy, our clarity, our resilience and our joy.

And through Longevity Everyday, Novotel is inviting travellers everywhere to rediscover something simple, powerful and deeply human: a better night’s sleep.

For more on Longevity Everyday, follow Novotel Hotels (@novotelhotels) • Instagram photos and videos

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¹Well-being tips shared for informational purposes only, should not be considered as medical advice. For sleep disorders or health issues, please consult a healthcare professional.