H&M Beauty Eau de Parfum S/S 2026
This spring, H&M Beauty invites you to explore a new chapter in our fragrance universe. Drawing inspiration from the warmth and glow of a desert spring, the limited-edition Eau de Parfums balance airy freshness with lasting presence.
The result is a fragrance experience that feels radiant, effortless and evocative. These limited-edition scents don’t just reflect the season – they define it. Rooted in a desert-inspired narrative, the collection explores warmth, light and texture through long-lasting compositions designed to leave a lasting impression.
Every fragrance is made with vegan formulas and crafted using upcycled fragrance notes.
ABOUT THE FRAGRANCES
SILK STONE
Notes: Lemon / Magnolia / White Musks
Price: €14.99 A luminous, uplifting scent where bright citrus meets soft floral musks, reminiscent of sun-warmed stones and gentle spring breezes.
SOLAR BLUR
Notes: Bergamot / White Flowers / Sea Salts
Price: €14.99 Airy and radiant, this fragrance evokes the quiet energy of desert winds and blooming white flowers kissed by the sea.
PINK DAWN
Notes: Litchi / Rose / Musk
Price: €14.99 Soft, romantic, and inspiring, this aroma blends juicy litchi with delicate rose and a warm musky base, like the first light of a desert spring morning.
ABOUT H&M BEAUTY
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.
Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.
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