H&M Beauty introduces Spring 2026 makeup news

The Spring 2026 makeup news brings together flushed cheeks, luminous eyes and hydrated lips, balancing trend-led color with wearable versatility. Each product is designed to move seamlessly from minimal daytime looks to elevated evening moments, combining ease of wear with a modern sensibility. – Each product moves seamlessly from minimal daytime looks to elevated evening moments, designed to be both easy to wear and easy to love.

All products are vegan.

BLUSH TOUCH
Liquid blush
Price: 9,99 EUR Experience the lightweight liquid blush with a natural soft matte finish, long-lasting wear and nourishing formula. Simply dab with your fingertips for buildable coverage and a flawless look. Available in four shades: Peach Blossom, Rose Petal, Soft Sand and Tropical Coral.

SWIPE & SMUDGE
Liquid eyeshadow
Price: 7,99 EUR A lightweight liquid eyeshadow with a shimmer-metallic finish that delivers customizable intensity for a flawless look and stays smudge-free all day. The ultimate eye makeup essential.

Available in three shades: Diamond Dazzle, Rose Beam and Bronze Mirage.

EYE SHADOW – NEW SHADES
Price: 5,99 EUR Single eye shadow in a sleek, portable design. Available in a range of shades perfect for creating a variety of looks – from everyday essentials to bold statements.

New shades: Frosted Whisper, Golden Leaf, Ruby Bloom and Rose Beam.

HYDRA PLUMP LIP BALM
Plumping lip balm
Price: 12,99 EUR All-in-one lip gloss balm that hydrates, nourishes and plumps. Leaves lips with a dewy, high-shine finish, a hint of colour and a refreshing tingling sensation.

Available in shades: Bare Illusion, Sweet Coral, Petal Party, Fudge Delight, Cherry Alert.

EPIC MEGA LASH MASCARA
Price: 9,99 EUR Experience the long-lasting, non-smudging mascara with highly pigmented waterproof colour. The conical brush with dense fibers reaches every lash, even the inner corners, to separate and give great volume.

LONGWEAR LOCK
Setting Spray
Price: 12,99 EUR A lightweight, fine mist setting spray that locks in makeup and extends wear, leaving a natural matte finish.

HYDRATE & REFRESH
Face Mist
Price: 12,99 EUR A superfine, refreshing face mist that hydrates skin, delivering a natural finish.

ABOUT H&M BEAUTY
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.