ASICS SportStyle Launches NEOTIDE™ sneaker: Some Shapes Just Grow on You A bold new sneaker blending circular design, natural inspiration, and everyday movement.

ASICS SportStyle introduces the NEOTIDE™, a sneaker that’s as much about how it’s made as how it makes you feel. Launching across Europe on March 6 th, the NEOTIDE™ sneaker continues ASICS’ journey in circular manufacturing, pioneered with last year’s NEOCURVE™ shoe.

The campaign, “Some Shapes Just Grow on You”, tells the story of an extraordinary house in an ordinary street, and the people who live there. One is a young, creative gardener whose daily routine blends movement and expression, trimming topiary in sculptural shapes, always wearing their NEOTIDE™ sneakers. Across the road lives a more old-fashioned neighbour, suspicious at first of the unusual activity. But over time, the energy, colour, and confidence of the gardener’s lifestyle start to ‘grow on’ them, right down to purchasing their first plant and a pair of NEOTIDE™ sneakers of their own.

It’s a story of movement that inspires change, echoing ASICS’ belief that physical activity and creative self-expression have the power to shape not only our bodies and minds, but also our choices for a more sustainable future.

HAGEL: About the Design
ASICS SportStyle once again partners with HAGEL - the Amsterdam-based design studio known for their experimental approach to footwear - to bring NEOTIDE™ sneaker to life. This collaboration blends creative freedom with ASICS’ archival DNA, translating classic running silhouettes into a future-facing new silhouette.

“Like a landscape reshaped by heavy snow, NEOTIDE™ sneaker wraps a familiar icon in a soft cocoon, simplifying the complex into a smooth, recognizable form,” says Mathieu Hagelaars, founder of HAGEL. “Its curves are simplified as if shaped by nature, while its materials are formed by the beautifully imperfect production methods of grinding and re-using deadstock ASICS shoes.”

Circular Design at its Core
Like the NEOCURVE™ sneaker, using grinded materials* and localized European production are key concepts the NEOTIDE™ sneaker.

• Collection: Old, defective, or unsold ASICS inventory from across the EU.

• Disassembly: By Netherlands-based recycling pioneer Fast Feet Grinded, who separates and processes old, defective or unsold ASICS inventory for reuse.

• Production: Recycled ASICS shoe materials* incorporated into the sole, shoelace and other parts, with the key manufacturing stages taking place in Portugal.

• Design: Crafted in Amsterdam by HAGEL.

• Distribution: Available exclusively in the EU via ASICS.com and select retailers.

Sustainability at ASICS
NEOTIDE™ sneaker is part of ASICS SportStyle’s broader commitment to sustainable research, underpinned by the belief that a Sound Mind in a Sound Body needs a Sound Earth. Through localized production, recycling materials, and continuous evolution, the brand aims to build products that reflect not just what’s possible today, but what’s needed for tomorrow. While we still have work to do, the NEOTIDE™ sneaker is a significant step toward our goal. To learn more about ASICS’ sustainability initiatives, visit the ASICS website.

Availability
The NEOTIDE™ sneaker (190 EUR) launches March 6th across Europe, available at ASICS.com and select retailers.

*The NEOTIDE shoe contains 39.4% recycled materials by total product weight, including 17.5% originating from recycled ASICS Footwear. Recycled content validated by third-party standards