United In Inspiration: Coca‑Cola’s Legacy for the Paralympic Games and 2026 Athlete Ambassadors

The Paralympic Games showcase the pinnacle of human spirit; proving that dedication, skill, and perseverance can break through any barrier. For decades, The Coca-Cola Company has stood proudly alongside Paralympians from around the world, sharing moments of triumph and uniting fans in celebration.

In 2020, Coca-Cola became a Worldwide Paralympic Partner in collaboration with the International Paralympic Committee (IPC), extending our support through 2032. This global partnership builds on a long history of Coca-Cola supporting Paralympic sport at the host country level, now amplifying our commitment to elevate Para athletes’ stories, inspire inclusion, and connect communities across borders.

From the Tokyo 2020 Paralympic Games, to the Beijing 2022 Paralympic Winter Games and the Paris 2024 Paralympic Games - and soon to the Milano Cortina 2026 Paralympic Winter Games - we’ve invested in purpose driven campaigns that honor the athletes whose drive inspire millions, while refreshing fans with our portfolio of beloved beverages.

As the world prepares for the Paralympic Winter Games Milano Cortina 2026, Coca‑Cola is proud to celebrate three extraordinary Paralympic athlete ambassadors from Team USA and Team Canada — each embodying excellence, courage, and connection.

Three-time Paralympic medalist Brenna Huckaby has turned challenges into championships. With gold in banked slalom at the Beijing 2022 Paralympic Winter Games and multiple world titles, Brenna enters the Milano Cortina 2026 Paralympic Winter Games determined to push the boundaries of her sport. Off the slopes, she inspires others to embrace their unique path and chase every dream.

Her favorite Coca‑Cola beverages — from Barq’s Root BeerTM to Grape PoweradeTM — keep her refreshed whether she’s on the mountain or celebrating with family.

“The Paralympic Games are about possibility,” Brenna says. “Partnering with Coca‑Cola means sharing that message with fans everywhere.”

At 21 years old, Malik Jones is already a gold medalist and a rising star in Sled hockey. Known for his speed and relentless energy, Malik helped lead Team USA to victory at the Beijing 2022 Paralympic Winter Games and has collected multiple world championship titles.

Refreshed by his go to Coca‑Cola choices — Diet CokeTM and smartwaterTM — Malik is ready to bring the intensity to Milano Cortina.

“Para sport breaks barriers,” says Jones. “Coca‑Cola’s support connects athletes and fans, showing that together we can achieve greatness.”

Canadian co-captain Tyler McGregor blends elite performance with powerful leadership. A three-time Paralympic medalist and three-time world champion, Tyler spearheaded Canada’s 2024 World Para Ice Hockey title win — its first in seven years. Beyond the rink, he’s an advocate, fundraiser, and community leader whose “Sledge Skate of Hope” has raised over $130,000 for cancer research.

“The Paralympic Games unite us through resilience and pride,” McGregor says. “Team Coca‑Cola is part of that spirit — we’re in this together.”

Since joining the IPC’s global partner roster in 2020, Coca‑Cola has worked to share the transformational impact of Para sport with a wider audience. These Games are more than competition; they’re a movement toward a more inclusive world, where every fan can see themselves in the athletes who inspire us.

Through interactive campaigns, uplifting storytelling, and refreshing beverage experiences, Coca‑Cola invites fans to join us in honoring the journeys, victories, and dreams of Paralympians across the globe.

As the Milano Cortina 2026 Paralympic Winter Games draws near, our multi-channel activations will bring fans closer than ever to the athletes they admire. From behind-the-scenes content and immersive activations to limited edition merchandise, Coca‑Cola will keep the celebration flowing — in stores, online, and wherever fans gather to cheer.

Because when the world comes together for the Paralympic Games, every shared moment is worth raising a glass — or bottle — of Coca‑Cola.

Follow the journey at CocaCola.com and join us in celebrating the athletes who remind us: dreams have no limits.