We heard you, Canada: The iconic Tim Hortons® tradition of Rolling Up The Rim is back starting TODAY and will continue to be a part of future contests

• The Tim Hortons Roll Up To Win ^® contest is celebrating its 40 ^th anniversary starting today and Tims® is confirming that guests will be able to play the game not only on the Tims app, but also through the iconic pastime of Rolling Up The Rim on their hot beverage cups while supplies last!
  
  

• There are over 30 million prizes available to be won through playing Roll Up To Win on hot beverage cups and in the Tim Hortons app including one of seven 2025 Volkswagen ID. Buzz vehicles, vacations and VIP experiences, electronics, gift cards, cash, plus over eight million donuts and over 17 million coffees!
  
  

The Tim Hortons Roll Up To Win contest is back starting today and to celebrate its 40 ^th anniversary, Tims is announcing that the beloved annual tradition of Rolling Up The Rim on hot beverage cups for a chance to win amazing prizes will return this year and continue to be a key part of future contests.

“For decades, Canadians looked forward every spring to Rolling Up The Rim of their coffee cups at Tims and we always heard they loved the tradition of winning a free coffee – a little thing that could make their day – as well as the chance of winning a grand prize like a new car,” said Axel Schwan, President of Tim Hortons.

“When we brought Rolling Up The Rim back last spring, the response was incredible and we were reminded how important this iconic Tims tradition is for our guests. So, we’re thrilled to share that Rolling Up The Rim of our cups is coming back – starting today – and not just for this year, but for years to come.”

Here are the many ways guests can earn Rolls to play Roll Up To Win:

• Guests can receive Roll Up To Win hot beverage cups with a Roll to reveal under the rim while supplies last.
  
  
• Guests can earn more Rolls starting today through March 22 when they scan for Tims Rewards™! Tims Rewards members will earn one digital Roll for each eligible purchase of a select hot or cold beverage, breakfast sandwich or wrap, or lunch or dinner food item!
  
  
• Tims Rewards members earn double the digital Rolls when they order in the app by placing a mobile order for pickup at the restaurant or with Tims Delivery.
  
  
• Tims Rewards members will also receive an additional digital Roll when they bring their own reusable cup to their local Tims with purchase of an eligible hot or cold beverage and scan for Tims Rewards.
  
  
• Tims Rewards members can earn three digital Rolls for each eligible purchase of a Tims at Home product and Tims retail merchandise at a Tim Hortons restaurant and scan for Tims Rewards.
  
  
• Tims Rewards members can also earn three digital Rolls for each eligible purchase of a Tims at Home product from participating grocery retailers or TimShop® products from TimShop.ca after submitting a valid receipt through timsathomepromotion.ca.
  
  

The prizes for this year’s Roll Up To Win contest include:

• VIP Experience Prize – with Digital Rolls - consisting of choice of 1 available experience:
  [list]
• SiriusXM All Access VIP Experience To Go Beyond the Front Row
• Cirque du Soleil 2 Night Big Top VIP Premiere Getaway Package
• NHL ^® Game Day Experience for 2
• Simons VIP Shopping Spree