Rakuten to Power Runway Show for agnès b. Through the “by R” Project to Support the Japanese Fashion Scene

- Official site: https://brandavenue.rakuten.co.jp/contents/fashionweek/

Rakuten Group, Inc. announced it will support the fashion show for the Parisian brand agnès b. during Rakuten Fashion Week TOKYO 2026 A/W, held from March 16 to March 21, 2026, through the “by R” project, which aims to empower the Japanese fashion scene. To commemorate agnès b.’s participation in “by R,” a collection of 35 limited-edition products, including items featuring photographs taken by designer Agnès Troublé, will be available starting March 3, 2026.

Founded by Agnès Troublé in 1975, agnès b. opened its first boutique in Paris in 1976. For half a century, the brand has been cherished globally for its simple, timeless designs and a philosophy emphasizing sincerity and freedom.

Beyond fashion, agnès b. is actively involved in filmmaking, art support, and environmental conservation, earning fans across generations and borders as a brand that values independence and humanity. Last year, the brand celebrated its 50th anniversary with a special show in Paris. To mark this significant milestone, a unique agnès b. runway show will be held in Tokyo – the first in a decade – with Rakuten’s “by R” project proudly supporting the brand’s participation in Rakuten Fashion Week TOKYO.

Since its arrival in Japan in 1983, Japan has held a special place as a market for agnès b., with Agnès Troublé deeply resonating with Japanese craftsmanship and aesthetics. Through the “by R” project, Rakuten will leverage its extensive assets to express gratitude to the brand’s long-standing supporters and create new connections with future generations, thereby connecting an even wider range of fans with agnès b.

The runway show is scheduled for March 17, 2026, and will be live-streamed free of charge to the public on Rakuten Fashion’s official website. Additionally, an exclusive interview with designer Agnès Troublé sharing her insights on the runway show will be available on a special microsite. As part of the “by R” commemoration, the collection of 35 limited-edition products, featuring the designer’s own photography, will be available on Rakuten Fashion from March 3, 2026.

Rakuten became the title sponsor for TOKYO Fashion Week in August 2019, partnering with the Japan Fashion Week Organization. By hosting Rakuten Fashion Week TOKYO, Rakuten aims to contribute to the revitalization of the fashion industry. This year marks the seventh anniversary of the “by R” project, which is dedicated to empowering the Japanese fashion scene by selecting unique brands and showcasing their appeal both domestically and internationally, aiming to bring the joy and excitement of fashion from Japan to a global audience.

Through the “by R” project, Rakuten is committed to supporting both Japanese and international brands and fostering an environment where more people can enjoy fashion, thereby contributing to the continued growth and development of the Japanese fashion industry.

“by R” Limited Edition Products

To celebrate agnès b.’s participation in “by R,” a total of 35 exclusive items will be released on Rakuten Fashion.

The lineup includes playful takes on agnès b.’s iconic striped T-shirts, as well as a shirt, dress and tote bag featuring cherry blossom photographs taken by Agnès Troublé, created exclusively for this show. In addition, leather bags and wallets in vibrant hues will be available in limited-edition colors.

Collection available from March 3, 2026, at 10 a.m. Japan Standard Time (JST).

*Collection page will be available from February 26, 2026, at 10 a.m. (JST)

*Available while stocks last. This is a pre-order sale. Estimated shipping times can be found on the collection site. Each item will be available at the agnès b. official online boutique, the Aoyama and Shibuya stores, as well as other directly operated stores and select department stores.

“by R” Event Outline
Official site: https://brandavenue.rakuten.co.jp/contents/fashionweek/
Outline: Support for the planning and implementation of fashion shows and events during Rakuten Fashion Week TOKYO 2026 A/W.

Featured Brand: agnès b.

Schedule: 7 p.m. on March 17, 2026 (JST)

About agnès b.
Official site: https://www.agnesb.co.jp
Founded by agnès herself in 1975, a visionary designer dedicated to timeless fashion, the brand has firmly established its place in the fashion world. agnès b. is committed to creating pieces that empower individuals with effortless elegance. Each collection embodies classic French chic, inspiring self-expression and celebrating individuality.

About Rakuten Fashion Week TOKYO 2026 A/W
Official site: https://rakutenfashionweektokyo.com/jp/
Dates: March 16 to March 21, 2026
Features: Fashion shows, installations, video presentations
Season: 2026 Autumn/Winter Collection
Participating Brands: 33 brands (32 brands plus 1 “by R” participating brand) *As of February 16, 2026

About Rakuten Fashion
https://brandavenue.rakuten.co.jp
Rakuten Fashion is an online fashion shopping site featuring popular fashion brand shops. To promote and offer luxury brand and designer brand products, Rakuten launched Rakuten Fashion Luxury in October 2020, DESIGNERS & INTERNATIONAL in November 2020, and Rakuten Fashion COSMETICS in March 2022 on Rakuten Fashion. Users can earn and spend Rakuten Points, Rakuten’s flagship loyalty program, when purchasing products. Rakuten Fashion also offers a dedicated smartphone app.