Champion Reveals the Next Chapter of “Champions for Champion” With a New Class of Changemakers

New SS26 cast includes Kyle Kuzma, Winnie Harlow, Jaxson Dart, Caroline Marks, and Bella Campos

Champion, the iconic American athletic and lifestyle brand owned by Authentic Brands Group (Authentic), today unveiled the SS26 talent cast for the next chapter of its Champions for Champion campaign, centering voices that define modern greatness through influence, purpose, and presence.

This iteration of Champions for Champion centers on personal perspective and cultural relevance, spotlighting individuals who lead with authenticity and intention in their everyday lives. The new SS26 cast includes Kyle Kuzma, Winnie Harlow, Jaxson Dart, Caroline Marks, and Bella Campos, alongside returning talent The Kid LAROI and Romeo Beckham. Together, they reflect the communities, mindsets, and cultural moments shaping what it means to be a champion today.

“This next chapter of Champions for Champion reflects a very intentional approach to how we think about talent,” said Stefani Fleurant, EVP, Marketing, Sport & Lifestyle at Authentic. “We’re not simply looking for visibility, we’re focused on identifying individuals with genuine cultural connection, whose influence is rooted in community, credibility, and lived experience. These are people who naturally align with the Champion ethos and represent the diverse ways confidence, creativity, and self-belief show up in the world today.”

Brought to life through authentic, grounded imagery and content, the SS26 campaign allows each cast member’s individuality to take center stage. Shot in environments that reflect their real lives and perspectives, the visuals reinforce the belief that greatness is not a singular path, but something defined by mindset and impact.

Throughout the campaign, product remains at the core. Champion’s iconic, versatile designs serve as the foundation for each story, reinforcing the brand’s commitment to quality, integrity, and timeless style. Whether on the court, on stage, or in everyday life, Champion apparel is designed to empower confidence and make people feel like champions in their own right.

The SS26 campaign places increased emphasis on storytelling and cultural moments, rolling out globally beginning February 10, 2026. The collection will be available at Target and select retailers worldwide.

About Champion

Founded in 1919, Champion has been a pioneer in athletic and lifestyle apparel for over a century. Known for its iconic “C” logo and commitment to quality, innovation, and selfexpression, Champion continues to inspire a new generation of consumers with collections that blend performance, heritage, and modern style. Learn more at champion.c