New Balance Introduces New Basketball Footwear and Apparel Collections

New Balance announced the launch of its latest basketball footwear and apparel collections, drawing inspiration from the brand’s heritage in the category with timeless silhouettes designed for both on‑court performance and everyday versatility.

The collection debuts alongside New Balance Basketball’s Quiet Noise campaign, a tribute to the unseen hours, repetition and discipline where the real hard work happens. Featuring New Balance athletes Tyrese Maxey, Cooper Flagg, Darius Garland, Cameron Brink, Aaliyah Crump and Sienna Betts, the campaign launches in partnership with the game’s best young athletes to authentically highlight the courts, communities and human connection at the heart of basketball culture.

As the brand expands its commitment to basketball with full head-to-toe product offerings, the campaign sets the tone for how New Balance shoes up in the sport: focused, authentic and rooted in the work that happens when no one is watching.

“Quiet Noise tells the story of the work no one sees — what happens far from the lights and the crowd and the cameras. For most players, it’s what the game of basketball actually looks like,” says Ian Fitzpatrick, Global Senior Director, Performance Marketing at New Balance. “We’re building the campaign around the courts where the game is played, the work that happens when no one is watching, and the family you build along the way. That’s a very New Balance idea: in a category often shaped by brands and products trying to out-shout one another, we’re comfortable continuing to express this brand in an honest, understated way.”

P350: For Shifty, Explosive Players

Designed for the quickest players on the court, the P350 is engineered to support constant cuts, pivots and directional changes of the modern game. The silhouette balances breathability and structure for players who rely on quick decision‑making and even quicker movement.

Key features include a denser FuelCell foam placed at the lateral side for support and containment, an updated outsole design to support smoother transitions during quick movements, and a tread pattern designed for multidirectional traction. A breathable mesh upper reinforced with skeletal TPU adds stability while drawing design cues from beloved New Balance lifestyle models like the 1906R and 9060 to bring modern style onto the court without sacrificing performance.

P400: Comfort and Performance From Tipoff to Buzzer

Built for players who demand sustained energy throughout the game, the P400 blends lightweight cushioning with responsive support. A dual‑cushioning system featuring EVA foam with a Fresh Foam X core delivers soft comfort, while a redesigned nylon plate adds a snappy, responsive ground feel to support transitions. A molded TPU upper, drawing inspiration from late ’90s and early 2000s basketball designs, combines protective structure with flexible comfort.

Performance Apparel Designed for Every Hour of the Day

Complementing the footwear, New Balance Basketball introduces apparel built around sport-inspired silhouettes designed to move seamlessly from warmups to workouts and everywhere in between.

The men’s lineup includes Printed Woven Track Jackets ($120–$130), Graphic Tees ($40), Warm Up Tops ($65), Performance Jerseys ($60), Woven Track Pants ($100), and Performance Mesh Shorts ($50). The women’s collection features Performance Jerseys ($60), Sports Bras ($60), Performance Mesh Shorts ($50), and Bike Shorts ($45).

A complete range of accessories—including socks, shooting sleeves, headbands, wristbands, hats, beanies, performance towels, duffle bags and tote bags—rounds out the collection.

“What I love about this collection is how it fits into real life as an athlete,” says New Balance athlete Cameron Brink. “’I can throw on a graphic tee or bike shorts before or after practice, or anywhere outside the gym. These pieces perfectly mix comfort and performance and reflect how athletes actually live and train every day.”

The P350 launches in NB White with Black for the suggested retail price of $110, while the P400 debuts in Black with Team Red, Black with Inkwell and Black with Black colorways for the suggested retail price of $140. The complete New Balance Basketball footwear, apparel and accessory collections launch February 11, with additional drops scheduled throughout the year.

For more information, visit newbalance.com/basketball or follow @NewBalanceBasketball on social.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.