Mattel’s American Girl® and Disney Consumer Products Renew Multi-Year Licensing Agreement for Disney Princess and Disney Frozen Franchises

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the American Girl and Disney Consumer Products multi-year licensing agreement renewal for the Disney Princess and Disney Frozen franchises, extending a collaboration that brings Disney stories to life through American Girl’s signature dolls and accessories. As part of the ongoing collaboration, American Girl also introduced a new core doll and accessories to its American Girl Disney Princess 18-inch collection, with Princess Jasmine from Disney’s Aladdin.

The renewed licensing agreement reinforces the enduring relationship between Mattel’s American Girl and Disney, two brands with a shared legacy of storytelling, creativity and inspiring confidence across generations. Building on the success of previous releases, the continued collaboration will further expand American Girl’s thoughtfully designed collection of Disney Princess and Disney Frozen characters that celebrate imagination, courage, and individuality.

Through the agreement, Mattel will continue to develop American Girl Disney Princess dolls and accessories based on beloved princesses such as Jasmine, Belle, Ariel, Tiana and more. The agreement also includes the Frozen franchise and the upcoming Frozen 3 film.

“Disney Princess and Disney Frozen, and American Girl have a rich history of connecting with families through storytelling that resonates across generations,” said Jamie Cygielman, SVP and Global Head of Dolls. “This collaboration expands our portfolio and engages fandom across our collective brands. We are thrilled to add Princess Jasmine, a character who leads with empathy, independence and confidence, to our American Girl Disney Princess collection.”

Available beginning today, the American Girl Disney Princess collection welcomes Princess Jasmine with:

• American Girl Disney Princess Jasmine Doll— An 18-inch doll designed in collaboration with Disney, featuring long black hair, brown eyes and a look inspired by the animated Disney film Aladdin.
  
  
• Disney Princess Jasmine Formal Dress, Baby Rajah & Accessories by American Girl — A coordinated set inspired by a pivotal moment in the film, featuring a regal purple dress, themed accessories and a plush Baby Rajah.
  
  

To shop the American Girl Disney Princess and Disney Frozen collections, visit American Girl retail locations or online at AmericanGirl.com.

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com