Peugeot Announced as Official Vehicle Partner of Bafta

The PEUGEOT Brand continues to expand its announcements regarding its commitment to the world of cinema. Partner of the Alpe d’Huez Comedy Film Festival in France, exclusive partner of the renowned French production company Pathé, PEUGEOT is proud to announce its new long-term partnership with BAFTA, becoming Official Vehicle Partner to the world-leading independent arts charity, supporting its prestigious Film, Games and Television Awards.

The partnership brings together two iconic brands united by a shared belief in creativity, progress and inspiring experiences. Rooted in PEUGEOT’s brand promise of “Serious About Pleasure”, the collaboration celebrates the power of design, detail and innovation, whether on screen or behind the wheel.

Through the long-term partnership, PEUGEOT will play a central role across a wide range of BAFTA’s prestigious events each year, including the iconic EE BAFTA Film Awards, BAFTA Television Awards with P&O Cruises, BAFTA Games Awards, BAFTA TV Craft Awards, BAFTA Cymru Awards and BAFTA Scotland Awards.

As part of the partnership, PEUGEOT will provide premium experiences at the EE BAFTA Film Awards with the support of its PEUGEOT 3008 and PEUGEOT 5008 SUV models alongside other models from the PEUGEOT line-up, whilst also providing opportunities through its retail network and experiential activations.

PEUGEOT’s partnership with BAFTA is the latest example of the brand’s commitment to film and cinema. With an identity rooted in innovation, elegance, and an exceptional heritage, PEUGEOT has chosen the 7th art as its new territory of expression. Pleasure is a core value for PEUGEOT, both behind the wheel and throughout the ownership journey, and cinema offers the perfect opportunity to deliver unique and inspiring experiences for its customers.

The new partnership follows collaborations already established in UK with Showcase Cinema to bring families closer to the films they love,

Nicola Dobson, Managing Director, PEUGEOT UK, said: “BAFTA represents the very best in storytelling, craft and creative excellence, and PEUGEOT is delighted to be partnering with a brand that shares our commitment to bringing enjoyment to the many. This partnership allows us to celebrate the pleasure found in great stories, great design and meaningful progress. PEUGEOT is a modern brand that is serious about the experience it delivers.”

PEUGEOT promises to create driving experiences that engage the senses and deliver pleasure in every moment, reinforcing its position as a brand that values emotion, innovation and creative excellence. PEUGEOT’s E-3008 and PEUGEOT E-5008 come as part of the widest EV line-up of any mainstream European brand, with nine cars and three vans.

Anthony Cole-Johnson, Executive Director of Commercial, BAFTA, added: “We are thrilled to enter this three-year partnership with PEUGEOT, rooted in our shared commitment to taking meaningful steps towards a more sustainable future and championing excellence. With PEUGEOT’s support across our calendar of Awards activities and access to their sophisticated new fleet, this collaboration allows us to reduce our environmental impact while enhancing the Awards experience - with nominees arriving in style to celebrate exceptional talent across the screen industries.”