Tesco launches free F&F Premature Sleepsuits to support families with babies born early

Summary

• F&F, in collaboration with Pampers, has launched F&F Premature Sleepsuits available for free for parents and carers of premature babies to collect from any Tesco Pharmacy.
  
  
• Initiative follows the success of free Pampers Preemie Protection nappies for premature babies that continues following its launch last year.
  
  
• One in 13 babies in the UK are born prematurely¹, with many requiring clothing that is gentle on their sensitive skin.
  
  

Tesco is deepening its commitment to families of premature babies with the introduction of free F&F Premature Sleepsuits, designed specifically for babies weighing 3 and 4lbs.

Starting this week, new parents and carers can collect a complimentary three-pack of the specially designed sleepsuits, created in collaboration with Pampers, from any Tesco Pharmacy during opening hours. With more than 350 participating locations nationwide, Tesco is now the only UK supermarket offering free sleepsuits in these sizes.

The initiative builds on the success of Tesco’s ongoing partnership with Pampers, which already provides free Pampers Preemie Protection nappies to parents and carers of premature babies across the country.

By expanding the support available in its pharmacies, Tesco aims to help families navigate the early, often challenging days of caring for a premature newborn.

We know how overwhelming the early stages of parenting can sometimes be for families, particularly those whose babies arrive early and may need some extra support. That’s why we’re proud to be expanding our support with free packs of F&F Premature Sleepsuits, specifically designed for babies born early, alongside free Pampers Preemie Protection nappies in three sizes at Tesco Pharmacy. We hope this extra little help will make a big difference to families navigating such a crucial stage in their lives. - Orsolya Szeman, Tesco Senior Buying Manager for Baby

Inspired by the incredible free nappy initiative, helping families across the UK, F&F wanted further to strengthen the offer for parents during this vital stage of early parenthood. Designed with the utmost care, F&F’s Premature Sleepsuits, created in collaboration with Pampers, help protect delicate skin, with thoughtful design details that enable easier dressing and feeding, and ensure maximum comfort for babies born early. The sleepsuits should offer an extra layer of comfort and reassurance, providing meaningful support to families when it is needed most. - Jasveen Saidha, F&F Lead Buying Manager for Baby

The free sleepsuits are available when parents or carers pick up their first collection of nappies.

One in 13 babies in the UK are born prematurely¹, and have skin that is up to two times thinner than that of a full-term baby, which makes it highly sensitive to touch². F&F design experts have developed the sleepsuits specifically for sizes 3lbs and 4lbs for babies born early.

Design details include:

• Soft rip tape fastenings used in place of poppers to protect delicate skin to accommodate medical lines and leads
• No internal seams or labels for comfort on delicate skin
• A lay‑flat design with sleepsuits that open and lay completely flat for easier dressing of premature babies
• Soft fabric that is 100% cotton, tested for 90-degree Celsius hospital-grade washing, and fully tumble‑dry safe, supporting use both in hospitals or at home

This initiative forms part of Tesco’s wider support for parents and their communities with both Tesco own-brand and branded essentials available for babies and toddlers across Tesco stores nationwide. Tesco also previously donated premature baby clothing directly to NHS neonatal units nationwide in 2024.

ENDS

Notes

• 3-pack sleep suits available in sizes 3lbs and 4lbs. Eligibility criteria apply. Subject to availability in selected stores. Not available in Northern Ireland. All services are at the discretion of the pharmacist.
  
  
• There is expected to be enough supply for one pack of F&F Premature Sleepsuits for each premature baby expected to be born over the next year. They will be subject to availability in selected stores, at the discretion of the pharmacist, and will only be available during pharmacy opening hours, which differ from Tesco store opening hours.
  
  
• You can find the nearest Tesco Pharmacy and check opening hours here: https://www.tesco.com/store-locator/
• Pampers Preemie Protection nappies are available in the following sizes at Tesco Pharmacy: Size P3 for less than 1.1lbs (500g), Size P2 for less than 2.2lbs (1000g) and Size P1 for less than 4lbs (1800g).
  
  
• Parents and guardians of premature babies may be limited to two packs per pharmacy visit to manage stock availability. As these nappies are already being donated to parents and hospitals they do not need to be collected for further donation, to ensure that there is enough supply for those that need them. Please note that these limits may be adjusted at the pharmacist’s discretion based on current supply levels and demand.
  
  
• ¹ https://www.bliss.org.uk/research-campaigns/neonatal-care-statistics/prematurity-statistics-in-the-uk#:~:text=How%20many%20babies%20are%20born, before%2037%20weeks%20of%20pregnancy)
• ² Visscher M, Narendran V. The Ontogeny of Skin. Adv Wound Care (New Rochelle). 2014 Apr 1;3(4):291-303

About Pampers®

At Pampers, we believe in the power of working together - with parents, experts and our valued partners - to make babies’ world better, today and in the future. That’s why, for more than 50 years, parents have trusted Pampers to care for babies’ happy, healthy development. Pampers is a part of The Procter & Gamble Company (NYSE: PG) and is the #1-selling nappy worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of nappies, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.co.uk to learn more about Pampers products, our latest innovations and for a chance to win rewards.

Pampers, together we make babies’ world better.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Herbal Essences®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SevenSeas®, Tampax®, Venus® and Vicks®. Headquartered in the US, we are proud that P&G was founded by an Englishman and an Irishman in 1837 and our heritage lives on through the work of those in our Research & Development Centres, Manufacturing Plants and Business sites across the UK & Ireland. To learn more about P&G UK and Ireland, our brands and citizenship programmes please visit our website (pg.co.uk) and follow us on our social channels (Instagram @pgukandireland, LinkedIn Procter & Gamble UK & Ireland).