Maserati MCPURA takes centre stage in the “Novità dell’Anno 2026” Award

The new Maserati MCPURA triumphs in the annual competition organised by Quattroruote magazine since as far back as 2000. With an extraordinary 50% of the votes, the purest expression of the Trident’s energy and performance secures the special Dream Car award, emerging as the undisputed star of the contest and a benchmark in the contemporary super sports car landscape.

Since 2022, the prestigious readers’ poll has awarded three special prizes in Concept, Dream , and Lifestyle categories, with a fourth category, Volt, added in 2025 and entirely dedicated to 100% electric vehicles. In each of the four sections, the Quattroruote editorial team selected four cars and invited readers to cast their vote via the magazine’s website and Instagram Stories. Maserati MCPURAclaimed a landslide victory in the Dream Car category, confirming the charisma of this Italian masterpiece, which combines visionary design, technological innovation and absolute performance.

The MCPURA represents the new frontier of super sports cars, taking its predecessor to an even higher level of performance and uniqueness. Available in both coupé and convertible versions, it stands out thanks to four exclusive features: a carbon fiber monocoque, the iconic 630-hp Nettuno V6 engine with patented pre-chamber technology, the distinctive “Butterfly” doors, and - for the Cielo version - the retractable electrochromic glass roof. Remarkably, the carbon fiber monocoque combines rigidity with lightness, resulting in an overall weight of less than 1,500 kg. With its extraordinary 630 hp, the MCPURA sets a new benchmark in its class for weight-to-power ratio - 2.33 kg/hp - delivering uncompromising performance, refined elegance, and masterful craftsmanship embodying, in its purest form, the true values of the Trident.

The color palette available for the MCPURA is both captivating and evocative, featuring a selection of shades created specifically for the new supercar, all inspired by Italian heritage and the brand’s iconic legacy. Among the new introductions are the striking launch colour AI Aqua Rainbow - blue that changes in the sun, producing a rainbow effect – the new Devil Orange, a fusion of vibrant energy and boldness, and the Night Interaction - sophisticated and luxurious tones that affirm MCPURA as the new flagship of the Trident. The color range expands even further thanks to the extensive personalization options offered by the Maserati Fuoriserie Program, which includes over thirty bodywork shades - solid, metallic, tri-coat, quad-coat or matte - allowing each vehicle to become a truly bespoke creation.

Santo Ficili, Maserati COO stated: “This award holds special significance because it comes directly from Quattroruote readers – true automotive enthusiasts and experts. I want to extend my most sincere thanks to them for recognising the vision behind MCPURA. I also wish to express my deepest gratitude to the women and men of Maserati’s historic Modena plant, who, with skill and pride, bring extraordinary cars to life every day. It is thanks to their work that Maserati continues to represent excellence in Made in Italy around the world”.

Maserati S.p.A.
Maserati produces a complete range of unique cars that are immediately recognizable by their extraordinary personality. With style, technology and an innate exclusivity, they delight the most discerning, demanding tastes and refined tastes, always setting a benchmark in the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than 70 markets internationally.

The Maserati line-up includes the Grecale SUV; GranTurismo, the iconic Italian grand tourer; and GranCabrio, the Trident’s new convertible; all models characterized by the use of the highest quality materials and outstanding technical solutions. A range equipped with 4-cylinder hybrid powertrains, available for Grecale, and V6 petrol with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. GranTurismo is available with both the high-performance V6 petrol engine and a 100% electric version, the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also includes Grecale Folgore and GranCabrio Folgore. The top of the Brand’s range is the MC family, which consists of the MCPURA coupe and its MCPURA Cielo convertible version, powered by the innovative V6 Neptune engine, 100% Maserati, which incorporates F1-derived technologies into the power unit of a standard production car. Completing the Brand’s commercial offering is the Maserati GT2 Stradale, the road-legal version of the GT2, which brought Maserati back to the track in covered-wheel championships, while Maserati MCXtrema is the limited series of only 62 units, a track-only homologated racing car that pushes Trident performance to the highest level and is dedicated to racing car enthusiasts.

Maserati’s mission is to write the future of mobility in the luxury segment by focusing on its customers’ requests. In order to achieve this mission, the Brand is also strongly focused on the Maserati Fuoriserie customization program, the Maserati Classiche activities, and the intensive Maserati Corse racing program.