Mattel Unveils First Look at Their ‘Golden’ Line of Kpop Demon Hunters™ Dolls, Action Figures, Games and Collectibles as Netflix’s Most Popular Film Continues to Dominate Global Culture

Mattel unveiled today a new line of toys and collectibles inspired by KPop Demon Hunters, Netflix’s most popular film, at Spielwarenmesse, Nuremberg’s International Toy Fair. The collection, launching throughout 2026, brings the award-winning film to life through high-quality products designed for fans of all ages to celebrate the film, characters and songs, as they engage more deeply and strengthen their connection to the fandom through play.

On the heels of KPop Demon Hunters’ recent award wins and becoming the biggest soundtrack of 2025, fans can now preview the Mattel KPop Demon Hunters line across several categories, including dolls, action figures, games and collectibles from the company’s iconic brands including American Girl, Polly Pocket, UNO, Little People Collector and more.

Beginning today, fans can pre-order the American Girl KPop Demon Hunters collection on AmericanGirl.com, which includes individual dolls of Rumi, Zoey, and Mira. Each doll is inspired by the characters’ on-screen looks and personalities, featuring premium fabrics, detailed accessories and stylings that reflect the film’s iconic fashion, music and attitude. With a focus on expressive characters and immersive design, the collection translates the energy of KPop Demon Hunters into products meant to be experienced.

“KPop Demon Hunters is a true global phenomenon, fueled by a passionate and fast-growing worldwide fan base. Our close partnership with Netflix allowed us to move quickly and deliver products on an incredible timeline that meets fan demand,” said Nick Karamanos, Senior Vice President of Action Figures and Entertainment Partnerships, Mattel. “With products spanning multiple Mattel brands, we’re expanding how fans can celebrate the characters, songs and stories they love.”

Designed to reflect the film’s bold aesthetic and dynamic characters from fashion, music and pop culture, the toy line will pair the distinct creative DNA of Rumi, Mira and Zoey, along with other characters from the film, with the playfulness and homage across Mattel brands are known for. From highly detailed fashion dolls and action figures inspired by favorite scenes to heart-eye-popping micro-sized collectibles of beloved characters and much more – this lineup offers something for all ages and across all price points and is truly FOR THE FANS!

Additional KPop Demon Hunters items from Mattel will be revealed throughout 2026. To stay up to date on the latest releases, follow @MattelCreations on social and sign up for emails at MattelCreations.com. KPop Demon Hunters is streaming now, exclusively on Netflix.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About KPop Demon Hunters

When K-pop superstars Rumi, Mira, and Zoey aren’t selling out stadiums, they’re using their secret identities as demon hunters to protect their fans from ever-present supernatural danger. Together, they must face their biggest threat — an irresistible rival boy band of demons in disguise. From Netflix and Sony Pictures Animation, comes a fiercely fun and action-packed kpop odyssey featuring brand-new, original songs.